Business Driven Technology with Premium Content Card, 3rd International Edition

by: Paige Baltzan, Amy Phillips, Stephen Haag

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On-line Price: $130.95 (includes GST) Paperback package 0 13%Off Retail Price You save: $19.00 Usually ships within 3-5 business days. We will advise you if a delay or price change is expected.	Retail Price: $149.95 Publisher: MCGRAW-HILL,15.06.09 Category: BUSINESS MANAGEMENT Level: ISBN: 0071220291 ISBN13: 9780071220293
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Description

Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs
Key Features

# Updated to reflect Office 2007
# Enhanced with 19 videos and 40 iPod segments. Each video and iPod segment has a comprehensive IM containing online discussion questions and classroom exercises.
# Added discussions of Balanced Scorecard, Data-Driven Web Sites, Metrics for Strategic Initiatives, Second Life, Semantic Web, Service Oriented Architectures, Web 2.0, and Web Mash-ups.
# Expanded discussions of Business Intelligence and Enterprise Resource Planning.
# Three new Technology Plug-Ins: Creating Web Pages Using HTML, Creating Web Pages Using Dreamweaver, and Creating Gantt Charts with Excel and Microsoft Project.
# Number of Technology Plug-Ins increased from 10 to 12. New Plug-Ins include discussions on creating Web Pages Using HTML and Dreamweaver and how to create Gantt Charts with Excel and Microsoft Project.
# Business-first perspective: Allows instructors to easily convey the purpose of technology and systems to support business needs and take advantage of opportunities.
# Adaptive organization: 19 core chapters, 15 business plug-ins and 10 technology plug-ins allows the instructor to use the core chapters as a framework and select plug-ins that support their specific course objectives.

Table of Contents

Chapter 1 Business Driven Technology
Chapter 2 Identifying Competitive Advantages
Chapter 3 Strategic Initiatives for Implementing Competitive Advantages
Chapter 3 Measuring the Success of Strategic Initiatives
Chapter 4 Organizational Structures that Support Strategic Initiatives
Chapter 5 Valuing Organizational Information
Chapter 6 Storing Organizational Information ? Databases
Chapter 7 Accessing Organizational Information ? Data Warehouse
Chapter 8 Enabling the Organization ? Decision Making
Chapter 9 Extending the Organization ? Supply Chain Management
Chapter 10 Building a Customer-Centric Organization ? Customer Relationship Management
Chapter 11 Integrating the Organization from End-to-End ? Enterprise Resource Planning
Chapter 12 Creating Innovative Organizations
Chapter 13 E-Business
Chapter 14 Creating Collaborative Partnerships
Chapter 15 Integrating Wireless Technology in Business
Chapter 16 Building Software to Support an Agile Organization
Chapter 17 Outsourcing in the 21st Century
Chapter 18 Developing a 21st Century Organization
Business Plug-Ins
B1 Business Basics
B2 Business Process
B3 Hardware and Software
B4 Enterprise Architectures
B5 Networks, Telecommunications, and Wireless Computing
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business Models
B12 Emerging Trends and Technology
B13 Strategic Outsourcing
B14 Systems Development
B15 Project Management
Technical Plug-Ins
T1 Personal Productivity Using IT (OLC only)
T2 Basic Skills Using Excel (OLC only)
T3 Problem Solving Using Excel (OLC only)
T4 Decision Making Using Excel (OLC only)
T5 Designing Database Applications (OLC only)
T6 Basic Skills Using Access (OLC only)
T7 Problem Solving Using Access (OLC only)
T8 Decision Making Using Access (OLC only)
T9 Designing Web Pages (OLC only)
T10 Creating Web Pages Using HTML (OLC only)
T11 Creating Web Pages Using Dreamweaver (OLC only)
T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)
Supplements

# iPod Content DVD to accompany Business Driven Technology
ISBN: 0077238257
Author(s): BALTZAN