Global Strategic Management, 2nd Edition

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by: Lasserre Philippe

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On-line Price: $94.00 (includes GST) Paperback package 0 10%Off Retail Price You save: $11.00 Usually Ships within 2-3 weeks. Prices can change...but we will email you and ask for your direction where there is an increase.	Retail Price: $105.00 Publisher: Palgrave Macmillan,12.12.07 Category: INTERNATIONAL BUSINESS Level: ISBN: 0230008364 ISBN13: 9780230008366
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PRESCRIBED TEXT FOR 21857 (GLOBAL BUSINESS STRATEGY IN THE DIGITAL) AT UTS, SEMESTER 2 2008

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.
Sample Chapter:

http://www.palgrave.com/PDFs/0230008364.Pdf

Contributors
Philippe Lasserre is Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan).