Net Benefit - Guaranteed Electronic Markets: the Ultimate Potential of Online Trade

by: Wingham Rowan

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On-line Price: $57.00 (includes GST) Hardcover package 256 13%Off Retail Price You save: $9.00 OUT OF PRINT...must be sought from extended supplier network... Usual delay approx 3 weeks...Subject to change.. Price/availability/options for all order will be confirmed by reply email before processing.	Retail Price: $66.00 Publisher: MACMILLAN,Feb 1999 Category: E-BUSINESS Level: ISBN: 0333760093 ISBN13: 9780333760093
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Description:

This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences.

  For more information about Guaranteed Electronic Markets visit the Gems Website at www.gems.org.uk

  Contents:

Introduction: A New Frontier for Electronic Trade

PART 1: HOW A GUARANTEED ELECTRONIC MARKETS SYSTEM MIGHT WORK

Demonstration: Hiring Accommodation for a Night

Demonstration: Connected Transactions - Hiring a Van and Driver

A Public Electronic Market for Capital

PART 2: A NEW CAPITALISM: THE POTENTIAL IMPACT OF GUARANTEED ELECTRONIC MARKETS

Portfolio Working Available to All

Empowered Consumers

Diminished Functions for Government

PART 3: E-TRADE BECOMES POLITICISED: THE BATTLE FOR GUARANTEED MARKETS

Likely Support for Government Backed Markets: the Coming Limitations of E-commerce

How a Government could Instigate a Guaranteed Electronic Markets System

PART 4: BUSINESS IN AN AGE OF GUARANTEED ELECTRONIC MARKETS

Could Business Hold Out Against the New Marketplace ?

Responding to a New Flexibility

Appendices

  Author Biographies:

WINGHAM ROWAN is the producer and host of British television's long running series covering stories from the Internet, Cyber Cafe. Since the early 1990s he has been researching the possibility of electronic markets for public use with the help of key figures in online trading worldwide.