PRESCRIBED TEXT FOR MGT510 AT CSU, SEMESTER 1 2010Bridging Strategy and Sustainability!
The third edition of Hubbard's Strategic Management specifically recognises and addresses the new strategic environment that organisations will face moving into the future. The text is written primarily for students studying under an Australian or New Zealand curriculum, whether locally or in Asian countries, but assumes an international perspective. The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed. Postgraduate students seeking a more conceptual understanding will also find this emphasis valuable, and those with managerial experience will appreciate the book's continued practical and usable orientation.
New To This Edition
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- NEW! The issue of sustainability has now been integrated into all relevant chapters.
- NEW! Twelve new cases have been written, covering a wide variety of international countries, situations, industries and organisation types, as well as Australian organisations. Cases include contributions from the renowned Richard Ivey School of Business.
- Current perspectives offered by new co-author, John Rice, has strengthened the resource-based view, knowledge management and innovation areas.
- NEW! Now with a Companion Website, students can benefit from an online study guide that has new cases added each year.
Features and Benefits
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* Concise and easy to read. It is comprehensive yet understandable.
* Addresses all types of organisations, not just listed companies. It considers dynamic and interactive aspects of strategy over time, as well as the traditional perspectives.
* Is based on the integrated Environment-Strategy-Capability Gap Analysis framework for business strategy analysis. This provides a comprehensive integration of strategy concepts at the business strategy level, which is the main level for strategy analysis. It makes it easy for undergraduates to think and analyse consistently and comprehensively. The integrated E-S-C gap analysis approach will favourably surprise most experienced strategy students whose previous experience is with interesting strategic concepts, but which are not well integrated.
* Contains many Practical Worksheets, which have been popular and successful for real strategic analysis and implementation. Experienced students will find these worksheets can be used to develop a practical, but theoretically sound, business plan which actually works! In this way, the authors keep a balance between introducing a strong theoretical and conceptual background, yet make the book valuable also to practitioners and experienced postgraduate students.
* Has an effective balance of Australian and international content, both in the text and in the cases.
* Text Cases are from renowned local and international case writers, including four from the Richard Ivey School of Business, University of Ontario, Canada.
* Each chapter has Key Objectives, Illustration Capsules and a set of Questions and Exercises available for students and instructors to use. The key objectives outline the main issues to be covered in the chapter. The 'Strategy at Work' illustration capsules provide examples of key ideas. The questions enable assessment of the text material. Many of the exercises encourage or assume internet-based research, which is now normal for most students.
Table of Contents
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Part 1 Business Strategy
Ch 1: What is 'strategy'?
Ch 2: Analysing business strategy: creating value
Ch 3: Analysing the external environment
Ch 4: Analysing the organisation's resources and capabilities
Ch 5: Measuring strategic organisational performance
Ch 6: Gap analysis and business-level strategic options
Ch 7: Strategic decision making
Ch 8: Dynamic competitive strategy
Part 2 Corporate Strategy
Ch 9: Corporate/multi-business strategy
Ch 10: Acquisitions and alliances
Ch 11: International strategy
Part 3 Implementation
Ch 12: Implementing strategy: capabilities, systems and structure
Ch 13: Implementing strategy: leadership, people and culture
Ch 14: Implementing strategy: change management
Appendix: Preparing a strategic business plan
Part 4 Cases in Strategic Management
The Australian funeral industry
Palliser Furniture Ltd: the China question
Coopers Brewery
Broad Air Conditioning and environmental protection
Lend Lease Australia: the Green Building strategy
Resina: managing operations in China
Macquarie Bank
National Australia Bank (2 cases)
ING Insurance Asia-Pacific
Orkla ASA: time to focus?
SUPPLEMENTS:
Instructor's Manual
PowerPoint Slides
Test Bank
Companion Website (new)
