Graphic Design Solutions (3rd Edition)

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by: Robin Landa

On-line Price: $87.95 (includes GST) Paperback package 403 20%Off Retail Price You save: $22.00 In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock	Retail Price: $109.95 Publisher: Delmar Publishers,30.4.2005 Category: GRAPHICS/DESIGN Level: ISBN: 1401881548 ISBN13: 9781401881542
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Description:
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

Features:
new how-to explanations, projects, and exercises cover a range of applications, including logos, pictograms, symbols, visual identity, branding, book jackets, magazine covers, packaging, posters, annual reports, Web design, and advertising
a new article on design history by Steven Brower, former Creative Director of Print, and an historical, visually oriented timeline showcasing images from various periods convey the evolutionary progression of graphic design
comprehensive chapters on typography, layout, two-dimensional design principles, the job search, student portfolios, and more cover in rich detail the essential components of the graphic design process
essays by highly regarded design and advertising professionals provide insight into developing creative ideas, working successfully with the printer, selecting color palettes, selecting paper, the grid, the advertising creative team, digital design, and annual report design
new illustrations from top international and American designers, art directors, and interactive designers make this book an outstanding addition to the contemporary design professional's bookshelf