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Category:MARKETING

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1. Value Pack Principles of Marketing + Marketing: A Snapshot
Author : Kotler & Valenzuela
Published : 19.09.13 by Pearson Education

Online price: $146.81
8% Off the RRP of $159.81

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This value pack consists of the following items: - 'Principles of Marketing' By Armstrong, Gary Et Al ISBN 9781442531109 / ISBN 10 144253110X Format Paperback - 'Marketing: a Snapshot' By Valenzuela, Fredy ISBN 9781486009275 / ISBN 10 1486009271 Format Paperback
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2. Integrated Marketing Communications with Student Resource Access 12 Months
Author : William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews
Published : 29/8/2014 by Cengage Learning

Online price: $132.95
17% Off the RRP of $159.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: EVT300 | Promotions and Sponsorship Course: RET250 | Integrated Marketing Communications ICMS - September 2016 Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing ...
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3. Integrated Marketing Communication - custom publication - 3rd Edition
Author : Clow
Published : 14/11/11 by Pearson Education

Online price: $124.34
5% Off the RRP of $131.34

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TABLE OF CONTENTS Module 1: Communications in Marketing Chapter 1: Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications 5th Edition Clow & Baack Chapter 2: What is Integrated Marketing Communications? Integrated Marketing Communications 2nd Edition Pickton & Broderick Chapter 5: The Advertising Agency, Media Services, and Other Services ...
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4. Consumer Behaviour, 6th Edition
Author : Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson
Published : 15.10.13 by PEARSON EDUCATION AU

Online price: $135.38
19% Off the RRP of $166.38

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG201 Subject: MKTG201 (Consumer Behaviour) Institution: UTS Broadway - First Semester 1501 Course Code: 24710 Subject: Buyer Behaviour A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and ...
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5. International Marketing, 2nd Edition
Author : Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena
Published : 31.10.11 by MCGRAW-HILL

Online price: $138.95
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Description In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any ...
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6. Managing Organizational Change: Process Social Construction and Dialogue
Author : Jabri M.
Published : 17.01.12 by Palgrave Macmillan

Online price: $69.95
10% Off the RRP of $77.95

TBA.

PRESCRIBED TEXT FOR MM320 AT UNE, TRIMESTER 2 2013 Managing Organisational Change describes change as a socially constructed process, reinforced by the interactions of employees at all levels. The book emphasises the fact that change is an on-going phenomenon, not an event that will soon be over once the consultants have left, but a permanent feature of an adaptable organisation. Contributors ...
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7. Essentials of Services Marketing, 2nd Edition
Author : Wirtz, Chew, Lovelock
Published : 08.06.12 by

Online price: $107.77
14% Off the RRP of $124.77

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PRESCRIBED TEXT FOR MM314 AT UNE, TRIMESTER 2 2013 Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses. PART I - UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: ...
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8. Marketing Principles: First Asia Pacific Edition, 1st Edition
Author : William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen
Published : 30.09.11 by Cengage Learning
Package : 600pp Paperback

Online price: $114.95
21% Off the RRP of $144.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS IS AN OLD EDITION. FOR THE 2nd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780170254793 PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies - Emphasises the concept of being market oriented - Coverage of the ...
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9. Marketing: A Practical Approach, 7th Edition
Author : Peter Rix
Published : 14.09.10 by MCGRAW-HILL

Online price: $86.95
17% Off the RRP of $104.95

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PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG401A Subject: Profile the Market Course Code: BSBMKG502B Subject: Establish & Adjust the Marketing Mix Course Code: BSBMKG514A Subject: Implement & Monitor Marketing Activities Institution: Sydney Institute Of Business Technology (SIBT) - 2014 3rd Trimester Course Code: ...
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10. Marketing: Planning and Strategy, 1st Edition
Author : Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham
Published : 20.09.11 by Cengage Learning
Package : 570pp Paperback

Online price: $126.95
17% Off the RRP of $152.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: MKT300 Course Name: Strategic Marketing Management ICMS - September 2016 Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 3900 Course Name: Strategic Marketing 310 MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 While retaining its analytical approach ...
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11. Strategic Marketing: Decision Making and Planning, 4th Edition
Author : Peter Reed
Published : 13.10.14 by Cengage Learning

Online price: $101.95
17% Off the RRP of $122.95

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This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Strategic Marketing: Decision Making and ...
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12. Advertising: An Integrated Marketing Communication Perspective
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 01.06.14 by MCGRAW-HILL

Online price: $118.95
23% Off the RRP of $154.95

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PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG202 Subject: MKTG202 (Marketing Communication) Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG202 Subject: Marketing Communication Course Code: MKTG605 Subject: INTEGRATED MARKETING COMMUNICATION Institution: ACU Brisbane (Banyo) - 2014 2nd ...
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13. MKTG3 with Student Resource Access 12 Months, 3rd Edition
Author : Joseph F Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 27.10.15 by Cengage Learning

Online price: $76.95
17% Off the RRP of $92.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: MKT100 | Principles of Marketing Course: AMKT100 | Principles of Marketing ICMS - September 2016 A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by ...
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14. Marketing Research, 2nd Edition
Author : John Boyce
Published : 21.07.04 by MCGRAW-HILL
Package : 616pp Paperback

Online price: $99.95
20% Off the RRP of $124.95

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PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG408A Subject: Conduct Market Research ADMMKT303 AT ABA PARRAMATTA - SEMESTER 2 2011 Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market ...
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15. The Psychology of Judgment and Decision Making
Author : Scott Plous
Published : 28.02.93 by MCGRAW-HILL
Package : 352pp Paperback

Online price: $128.95
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PRESCRIBED TEXT FOR MKTG6202 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Introduction THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Description THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the ...
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16. Advertising: Principles & Practices, 2nd Edition
Author : William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell
Published : 28.04.11 by Pearson Education

Online price: $126.24
18% Off the RRP of $154.24

OUT OF PRINT...must be sought from extended supplier network...

THIS IS AN OLD EDITION. FOR THE 3rd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781486002719 PRESCRIBED TEXT FOR Institution: APM College of Business and Communication - Full Year 2015 Course Code: ADV101 Subject: Understanding Advertising Course Code: MKT102A Subject: Understanding Advertising ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013 Advertising- the Australian way! ...
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17. Marketing Research, 3rd Edition
Author : William Zikmund | Steve D'Alessandro (formerly Ward) | Hume Winzar | Ben Lowe | Barry J. Babin
Published : 10.09.13 by Cengage Learning
Package : 618pp Paperback

Online price: $119.95
20% Off the RRP of $149.95

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PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: MMM320 | Applied market research ICMS - September 2016 Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course:MKTG200 | MKTG200 (Marketing Research) Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 9807 Subject: Marketing Research ...
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18. MKTG2 : Asia Pacific Edition
Author : Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 01.05.12 by Cengage Learning
Package : 366pp Paperback

Online price: $82.95
8% Off the RRP of $89.95

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PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG414B Subject: Undertake Marketing Activities Institution: Queensland Institute of Business and Technology - TRIMESTER 1 2015 Course Code: 1003MKT Subject: Intro to Marketing A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition ...
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19. Consumer Behaviour: Implications for Marketing Strategy (VitalSource eBook)
Author : Quester
Published : 15.12.10 by

Online price: $0.00
0% Off the RRP of $0.00

This ISBN is not available for sale.

This is an ebook and not available to be sold on its own. For the phsycial textbook please perform a new search for ISBN: 9780070287099
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20. Strategic Marketing: Decision Making and Planning, 3rd Edition
Author : Reed, Peter
Published : 31.05.10 by Cengage Learning
Package : 350pp Paperback

Online price: $104.95
15% Off the RRP of $122.95

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PRESCRIBED TEXT FOR MKTG20008 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development ...
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21. Marketing, 9th Edition w/ MyMarketingLab (Value Pack)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 20.11.12 by PEARSON EDUCATION AU

Online price: $144.38
13% Off the RRP of $166.38

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To order the textbook only version, please perform a new search using the following ISBN: 9781442549425 This pack contains the following items: - 'Marketing, 9th Edition' ISBN: 9781442549425 - 'Marketing MyMarketingLab with eBook Access Code Card' ISBN: 9781486004263 The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive ...
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22. Marketing, 9th Edition (Text Only)
Author : Philip Kotler, Northwestern University | Suzan Burton, University of Western Sydney | Kenneth Deans, University of Otago | Linden Brown, University of New South Wales | Gary Armstrong, University of North Carolina at Chapel Hill
Published : 23.10.12 by PEARSON EDUCATION AU

Online price: $130.24
15% Off the RRP of $153.24

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To order the version with MyMarketingLab, please perform a new search using the following ISBNl 9781486093960 PRESCRIBED TEXT FOR: Institution: Federation Uni - TAFE WSI - 2014 2nd Semester Course Code: BSMAN3008 Subject: Marketing for Managers The ultimate resource for marketing professionals. Today's marketers are challenged to create vibrant, interactive communities of consumers who make ...
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23. E-marketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition
Author : Chaffey; Dave; Smith; Pr
Published : 04.12.12 by Taylor & Francis
Package : 640pp Paperback

Online price: $41.99
50% Off the RRP of $82.99

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG5502 AT UWA, SEMESTER 1 2013 Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches ...
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24. Digital Marketing: Strategy, Implementation and Practice, 5th Edition
Author : Dave Chaffey, Fiona Ellis-Chadwick
Published : 30.07.12 by Pearson Education
Package : 728pp Paperback

Online price: $107.77
14% Off the RRP of $124.77

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand ...
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25. Webs of Influence
Author : Nathalie Nahai
Published : 02.01.13 by PRENTICE HALL
Package : 288pp Paperback

Online price: $20.95
20% Off the RRP of $25.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the ...
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26. Value Pack - Marketing: Real People Real Choices, 3rd Edition + MyMarketingLab with eBook Access Code Card
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $135.53
13% Off the RRP of $156.53

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can ...
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27. Selling: Managing Customer Relationships, 3rd Edition
Author : Peter Rix
Published : 15.12.05 by MCGRAW-HILL

Online price: $82.95
17% Off the RRP of $99.95

Usually ships within 3-5 business days.

Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: 17855 Subject: Certificate IV in Marketing Course Code: BSBPRO401A Subject: Develop Product Knowledge Course Code: BSBREL402A Subject: Build Client Relationships and Business Networks Introduction This brand new edition reflects the substantial changes that have occurred in ...
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28. (Value Pack) Principles of Marketing + MyMarketingLab with eText, 5th Edition
Author : Kotler, Philip
Published : 21.12.10 by PEARSON EDUCATION AU

Online price: $135.35
13% Off the RRP of $155.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG603B Subject: Manage the Marketing Process Course Code: BSBMKG607B Subject: Develop a Marketing Plan Course Code: BSBMKG608A Subject: Develop Organisational Marketing Objectives MKTG1001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Save $$ with this Value Pack! Contains ...
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29. Marketing: Theory, Evidence, Practice
Author : Byron Sharp
Published : 12.12.12 by OXFORD UNIVERSITY PR
Package : 656pp Paperback

Online price: $80.95
19% Off the RRP of $99.95

Usually ships within 1 week.

Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching ...
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30. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition
Author : Tim Smith
Published : 05.01.11 by
Package : 344pp Hardcover

Online price: $157.95
17% Off the RRP of $189.95

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Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY ...
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31. Social Media Marketing Concepts and Applications, 1st Edition
Author : Donald Barker and Melissa S. Barker
Published : 09.03.12 by Cengage Learning
Package : 400pp Paperback

Online price: $86.95
16% Off the RRP of $102.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: RET230 Course Name: E Commerce & Social Media ICMS - May 2016 Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step ...
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32. Marketing Management: A Strategic Decision-Making Approach, 8th Edition
Author : MULLINS
Published : 14.11.06 by MCGRAW-HILL
Package : 576pp Paperback

Online price: $172.95
17% Off the RRP of $207.95

Usually ships within 3-5 business days.

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors? wealth of ...
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33. Real Marketing w/CW StudAccesCard
Author : Michael Solomon | Maria Saupin | Andrew Hughes | Bill Chitty | Greg Marshall | Elnora Stuart
Published : 15.12.11 by Pearson Education

Online price: $101.11
13% Off the RRP of $117.11

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This pack contains 1 copy of Real Marketing: The People, The Choices and 1 printed access card containing your code and instructions on how to access the Companion Website. Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to ...
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34. Basic Marketing Research: International Edition, 4th Edition
Author : Naresh K Malhotra
Published : 15.07.11 by Pearson Education
Package : 672pp Paperback

Online price: $243.17
13% Off the RRP of $279.17

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PRESCRIBED TEXT FOR MKTG2305 + MKTG5465 AT UWA, SEMESTER 1 2013 For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. Part 1: Introduction and Early Phases of Marketing Research Chapter 1 ...
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35. Value Pack: Marketing Research, 6th Edition + SPSS 18 Student Version
Author : Alvin C. Burns, Ronald F. Bush + Inc SPSS
Published : 11.11.10 by PEARSON EDUCATION AU
Package : 672pp Package

Online price: $157.62
13% Off the RRP of $180.62

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
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36. Marketing 2: Real People, Real Choices, 2nd Edition + Strategic Communication (Value Pack)
Author : Michael Solomon, Saint Joseph's University, Philadelphia | Andrew Hughes, Australian National University | Bill Chitty, Murdoch Business School | Geoff Fripp, University of Sydney | Greg Marshall, Rollins College, Florida | Elnora Stuart, University of So
Published : 06.10.11 by PEARSON EDUCATION AU

Online price: $131.34
15% Off the RRP of $154.34

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This pack consists of the following items: - 'Marketing: Real People, Real Choices' ISBN13: 9781442525207 - 'Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media' ISBN13: 9781442555495 Keeping it Real Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life ...
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37. (Value Pack) Integrated Advertising, Promotion and Marketing Communications: Global Edition + MyMarketingLab (5th Edition)
Author : Clow & Baack
Published : 20.04.11 by PEARSON EDUCATION AU

Online price: $146.57
13% Off the RRP of $168.57

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38. The Marketing Plan Handbook, 3rd Edition
Author : Alexander Chernev
Published : 01.10.11 by

Online price: $42.95
15% Off the RRP of $49.95

Usually ships within 2-3 weeks.

'Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short.' --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University 'Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans ...
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39. Marketing: An Introduction Global Edition + MyMarketingLab Student Access Code, 10th Edition
Author : Gary Armstrong | Philip Kotler
Published : 30.08.11 by PEARSON EDUCATION AU
Package : 648pp Package

Online price: $147.67
13% Off the RRP of $169.67

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PRESCRIBED TEXT FOR MGSM820 AT THE MACQUARIE GRADUATE SCHOOL OF MANAGEMENT, SEMESTER 1 2012 For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating ...
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40. Principles of Marketing: Global Edition + MyMarketingLab, 14th Edition
Author : Kotler / Armstrong
Published : 20.04.11 by

Online price: $139.91
13% Off the RRP of $160.91

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41. Marketing Management: Global Edition, 14th Edition + MyMarketingLab
Author : Kotler & Keller
Published : 20.04.11 by Pearson Education

Online price: $153.33
13% Off the RRP of $177.33

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PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 2015 Course Code: 24734 Subject: Marketing Management For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with ...
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42. Real Marketing: The People, The Choices, 1st Edition (includes Pearson eText and access codes)
Author : Michael Solomon | Maria Saupin | Andrew Hughes | Bill Chitty | Greg Marshall
Published : 15.12.11 by PEARSON EDUCATION AU

Online price: $120.10
14% Off the RRP of $140.10

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing ...
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43. Social Marketing: Influencing Behaviors for Good 3ed
Author : Philip Kotler and Nancy Lee
Published : 2007.12 by SAGE PUBLICATIONS
Package : 456pp Paperback

Online price: $108.00
22% Off the RRP of $138.00

Usually ships in 1 - 2 weeks.

PRESCRIBED TEXT FOR MKTG309 AT MACQUARIE SESSION 3, 2012 The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful ...
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44. SW Advert Promo US 9E +Mount Bike Mania
Author : Belch
Published : 28-4-2011 by

Online price: $137.95
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45. CUST EBOOK Marketing of Services 610
Author : Zeithaml / Ouschan
Published : 18-10-2011 by

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46. CUST Strategic Marketing
Author : Mullins / Yap
Published : 10-6-2011 by

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47. Essentials of Marketing, 13th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 30.10.11 by MCGRAW-HILL
Package : 732pp Paperback

Online price: $111.95
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Description This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e? and all of the other ...
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48. Marketing Management with 2011 Update
Author : Greg Marshall, Mark Johnston
Published : 11.09.11 by MCGRAW-HILL

Online price: $127.95
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Description This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Table of Contents Part 1: ...
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49. Essentials of Marketing Management w/ 2011 Update
Author : Greg Marshall, Mark Johnston
Published : 11.09.11 by MCGRAW-HILL

Online price: $176.95
17% Off the RRP of $212.95

Usually ships within 3-5 business days.

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston?s Essentials of Marketing Management ...
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50. RI Video DVD Essentials Marketing
Author : PERREAULT
Published : 8-1-2012 by

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