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The Emarketplace: Successful Strategies in B2b Ecommerce

by: Milley, Don

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On-line Price: $49.95 (includes GST)

Hardcover package 343

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You save: $13.00

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Retail Price: $62.95

Publisher: ,Aug-2001

Category: E-BUSINESS Level: B/I/A

ISBN: 0071361235
ISBN13: 9780071361231

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**DESCRIPTION**


  One trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there. Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who've already taken the plunge help readers construct reliable methods and models of operation.


  **BACK COVER**


  Your Roadmap to the B2B eMarketplace'As a leading financial services firm committed to using the internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht & Co'By bringing together the lessons of successful Web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace.' - Andy Zimmerman, Chief Operating Officer, idealab! New York'Entrepreneurs of the 21st century need actionable strategies for ebusiness especially from industry leaders who have run the gauntlet and succeeded.' - John Jaquette, Director, Entrepreneurship & Personal Enterprise Program, Cornell UniversityAs high-tech as the world becomes, the need for human interaction is still a crucial element to all business. The eMarketplace shows how to incorporate the latest technology and still maintain that crucial element of humanity. Filled with case studies, expert advice, and an invaluable 11-step business planning process for developing your own ecommerce strategies, this book is the definitive resource for the ever-revolving eMarketplace.


  **CONTENTS**


      B2B E-Marketplace Evolutions.

Twenty-first Century E-Marketplace Dynamics.

Dynamic Content Strategies.

B2B community Strategies.

E-Marketplace Commerce Strategies.

The Global Economy.

Global Knowledge Networks Take Flight.

E-Marketplace Business Models.

Value Trust Networks: The Future of Supply Chains.

Customer-Centric Power Shift.

Developing Your E-Marketplace Organization, Culture, and Strategy.


          **OTHER TITLES OF INTEREST**


      Reading Between the Numbers: Statistical Thinking in Everyday Life

Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition