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CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, Third (3rd) Edition

by: Paul Greenberg

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On-line Price: $42.00 (includes GST)

Hardcover package 384

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OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Retail Price: $52.00

Publisher: MCGRAW-HILL,2004/08/17


ISBN: 0072231734
ISBN13: 9780072231731

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  Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

  Author Biography

  Paul Greenberg (Manassas, VA) has many years of experience in ERP and CRM. He has built several SAP and PeopleSoft practices, and is on the boards of experts and advisors at DestinationCRM, SearchCRM, and CRMGuru.