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Do You Dot-Com? : A Field Guide to Understanding Life at an Internet Company

by: Gustav Carlson

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On-line Price: $31.95 (includes GST)

Paperback package 240

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Retail Price: $45.95

Publisher: AMACOM,15 July, 2001


ISBN: 081447103X
ISBN13: 9780814471036

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You don't have to be twenty-five to dot-com! This essential survival guide helps 'offline' professionals make the exciting, but often stressful leap to the online world.

  For all the people scratching their heads at those callow, dot-com millionaires and asking 'why not me?'--here is real help for answering that nagging question.

  Do You Dot-Com? is the first how-to-do-it guide to navigating the challenging, stimulating--and sometimes stupefying--transition from a stiff, structured offline organization to the youthful, chaotic environment of an Internet company.

  Directed especially to traditionally trained managers and professionals, the book spells out the potential culture clashes...provides a litmus test for deciding if they're ready to shed the suit...and outlines a pathway to help them adapt to the new and often confusing world of Internet commerce.

  Easy-to-read and anecdotal, Do You Dot-Com? is written from the refreshing, first-hand perspective of someone who has made the leap. After nearly 20 years working for stodgy companies such as The New York Times, PaineWebber, and Knight-Ridder, 40-something Gustav Carlson, now a consultant, moved to a fast-paced, fast-growing major Internet company.

  It's a transition that's happening more and more as Internet companies recognize their glaring need for traditional management talent. This book prepares those managers and professionals for coping in a workplace bereft of old-fashioned hierarchies, compensation packages, and dress codes...and helps them successfully adapt their management skills to the dot-com world.