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The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed

by: Danielle Zilliox

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On-line Price: $34.95 (includes GST)

Paperback package 256

31%Off Retail Price

You save: $15.00

Usually ships within 3-5 business days.

Retail Price: $49.95

Publisher: AMACOM,May-2001


ISBN: 081447117X
ISBN13: 9780814471173

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The first book to talk to business owners--not over their heads--about creating a Web site and seamlessly linking it to existing operations.

  'To succeed today, businesses must be online!' scream the headlines. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves--or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.

  The Get-Started Guide to E-Commerce is written for them--busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:

   The varying levels of e-commerce, and the promise and drawbacks of each

Strategies--technical, legal, and financial--for actually getting online

Techniques to keep costs low and still pack a marketing punch

What not to do--including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.

  The Get-Started Guide to E-Commerce helps newcomers to e-commerce maximize their potential online--and avoid joining the ranks of high-tech has-beens.