The E-Commerce Question and Answer Book, 2nd edition A Survival Guide for Business Managers
by:
ROSEN
On-line Price:
$32.86 (includes GST)
Paperback package 240
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Retail Price:
$40.86
Publisher:
AMACOM,30 July, 2002
Category:
ELECTRONIC COMMERCE Level: B/I/A
ISBN: 0814471544 ISBN13: 9780814471548
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The ultimate use-it-now guide to e-commerce success, in a new edition featuring up-to-the minute developments. The first edition of The E-Commerce Question and Answer Book was an indispensable tool for thousands of businesses, selling over 25,000 copies. Now, this fully updated new edition covers all the latest developments in e-commerce technology, strategy, and business planning. Featuring 100 questions, the book addresses each one in a unique three-tier format: a quick overview answers the question directly, bullet points provide crystal-clear examples, and 'Tell Me More' covers how the subject applies in actual business settings.
Business managers, IT professionals, and executives exploring or refining e-commerce models will find no-nonsense answers to questions like:
· What are portals and how are they evolving?
· What is the difference between e-commerce and e-business?
· What are e-learning, P2P, ASPs, and KM?
· What is XML, and how does it apply in e-commerce?
Both an overview and an easy-access pocket reference, the updated E-Commerce Question and Answer Book is a tool no business professional should be without.
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