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Electronic Commerce, 7th Edition

by: Gary Schneider

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On-line Price: $91.95 (includes GST)

Paperback package 648

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You save: $23.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically...

Only order if you require this exact edition.

Retail Price: $114.95

Publisher: Thomson,27.11.06


ISBN: 1418837032
ISBN13: 9781418837037

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Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

# Includes coverage of how the emergence of developing international markets into electronic commerce affects international business.
# Expands on the use of broadband in the United States.
# Presents the future of mobile business revenue models.
# Covers blogging and other forms of participatory journalism and discusses the social networking phenomenon.
# Offers a Student Online Companion that links the concepts in the book to online examples.

1: Introduction to Electronic Commerce
2: Technology Infrastructure: The Internet and the World Wide Web
3: Selling on the Web: Revenue Models and Building a Web Presence
4: Marketing on the Web
5: Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
6: Online Auctions, Virtual Communities, and Web Portals
7: The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
8: Web Server Hardware and Software
9: Electronice Commerce Software
10: Security for Electronice Commerce
11: Payment Systems for Electronic Commerce
12: Planning for Electronic Commerce