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Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

by: Chris Jackson

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On-line Price: $79.95 (includes GST)

Paperback package 304

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Retail Price: $79.95

Publisher: FOCAL PRESS,15.04.10

Category: Flash CS4 Level:

ISBN: 0240812611
ISBN13: 9780240812618

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Key Features

# A unique focus on the principles and techniques of the visual art in storytelling.
# Concepts are illustrated with deconstruction of technical issues, step-by-step instruction, and exercises.
# Companion CD-ROM contains digital examples and media files for exercises

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and hands-on techniques for great visual stories. Extensive illustration, step-by-step instruction, and practical exercises provide a hands-on perspective.
Explore the concepts and principles of visual components used in stories so you are fluent in the use of space, line, color, and movement in communicating emotion and meaning. Apply traditional cinematography techniques into the Flash workspace with virtual camera movements, simulated 3d spaces, lighting techniques, and character animation. Add interactivity using ActionScript to enhance audience participation.


Flash designers, interactive developers and students with intermediate-level experience.

'Chris Jackson has a remarkable talent for explaining complicated visual concepts so that anyone can easily digest and incorporate them into their daily workflow. Flash Cinematic Techniques is yet another of Chris' books I recommend keeping within arm's reach for that daily dose of knowledge and inspiration.' --Chris Georgenes, Art & Animation Director, Mudbubble, LLC

Show...Don't Tell Me a Story; Give Me Space; Direct My Eye; How Should I Feel?; Don't Lose Me; The Virtual Flash Camera; Simulating Lighting Techniques; Importance of Sound; Interactive Stories; Optimization; Publishing
Author Information

By Chris Jackson, Chris Jackson is a computer graphics designer and professor at the Rochester Institute of Technology with over 25 national and international awards for online communication. In addition to an active professional design and consulting schedule, Chris presents research and training at professional conferences, including Adobe MAX, NAB, ACM SIGGRAPH and the Society for Technical Communication (STC).