Strategic Brand Management (Global Ed.), 4th Edition
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MARKETING Level: B/I/A
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PRESCRIBED TEXT FOR:
BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013
MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013
MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.