Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Strategic Brand Management (Global Ed.), 4th Edition

by: Keller

Notify me when in stock

On-line Price: $124.95 (includes GST)

Paperback package 600

9%Off Retail Price

You save: $12.00

Usually ships within 4 - 5 business days.

Retail Price: $136.95

Publisher: Pearson Education,01.10.12

Category: MARKETING Level: B/I/A

ISBN: 0273779419
ISBN13: 9780273779414

Add to Shopping Cart

PRESCRIBED TEXT FOR:

BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013
MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013
MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.


This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.