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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

by: Stephen P. Anderson

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On-line Price: $41.95 (includes GST)

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Retail Price: $49.95

Publisher: NEW RIDERS,27.06.11

Category: WEB DESIGN Level:

ISBN: 0321725522
ISBN13: 9780321725523

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This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes people to act. Topics include ways to create playful engagements during the moment; how to put people at ease through sense-making, reassurance, and clear communication; ways to grab attention through language, visuals, and emotions; and how to continue motivating long after the first encounter. The author goes further and shows examples of how these technique have been applied with great success.

Features and Benefits


Learn to create applications that are engaging by applying the art and science of seductive interactions.

  Author's presentation (at SXSW and elsewhere) has created buzz and a wide following

  Maps the creation of engaging sites and application to the stages of seduction

  Contains examples of serendipity, arousal, rewards and other seductive elements especially during the post signup process when it is so easy to lose people

Table of Contents



1. Why Seductive Web Design
2. First Thhings First


3. The 'Play With Me' Lense
4. The 'Nudge Me' Lense
5. The 'Help Me Believe' Lense
6. The 'Excite Me' Lense
7. The 'Motivate Me' Lense


8. Putting it All Together: Examples of Seductive Sites
9. Seductive Strategies


10. Special Topics