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Contemporary Business, 14th Edition

by: Louis E. Boone (University of South Alabama), David L. Kurtz (Univ. of Arkansas )

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On-line Price: TBAHardcoverpackage, 768

Retail Price: TBA

Publisher: John Wiley & Sons,31.10.10

Category: MANAGEMENT Level:

ISBN: 0470531290
ISBN13: 9780470531297

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Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the 'Green Business' boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

1. The Changing Face of Business

2. Business Ethics and Social Responsibility

3. Economic Challenges Facing Contemporary Business


          

4. Competing in World Markets


                                                                                                                          

5. Forms of Business Ownership and Organization


                                                      

6. Starting Your Own Business: The Entrepreneurship Alternative


      

7. Management, Leadership, and the Internal Organization

8. Human Resource Management: From Recruitment to Labor Relations

9. Top Performance through Empowerment, Teamwork, and Communication

10. Production and Operations Management


                            

11. Customer-Driven Marketing


                                    

12. Product and Distribution Strategies

13. Promotion and Pricing Strategies


                                                

14. Using Technology to Manage Information Statements

16. The Financial System


                                

17. Financial Management

Appendix A Business Law


      

Appendix B Insurance and Risk Management


        

Appendix C Personal Financial Planning

Appendix D Developing a Business Plan

Appendix E Careers in Contemporary Business