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Entrepreneurship and Innovation: Readings and Cases, 2nd Edition

by: Tim Mazzarol

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On-line Price: $67.95 (includes GST)

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Retail Price: $69.95

Publisher: Tilde Group,16.03.11

Category: MANAGEMENT Level:

ISBN: 0734611056
ISBN13: 9780734611055

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Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees.

The text brings together entrepreneurship and innovation - as they are largely indivisible element and cannot be adequately understood if studied separately - and provides the reader with an overview of these elements and how they combine to create new value in the market.

Additionally, this second edition also includes relevant cases that help apply the theory or principle being addressed, and that can be used successfully in a classroom or lecture environment. All the case studies are based on original research, real entrepreneurs and real businesses.

Table of contents

Chapter 1 - A social and economic process
Chapter 2 - The entrepreneur mind and action
Chapter 3 - The entrepreneurial process
Chapter 4 - Intrapreneurship
Chapter 5 - Small business
Chapter 6 - Adoption and diffusion of innovation
Chapter 7 - Entrepreneurial vision versus the planning ethos
Chapter 8 - Financing the venture
Chapter 9 - Technology, technopreneurs and disruptive innovations
Chapter 10 - Intellectual property management and commercialisation
Chapter 11 - Team building and company leadership
Chapter 12 - Social Entrepreneurship and Co-operative Enterprise


Please contact Felicity on felicity@tilde.com.au

About the author

Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School's Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate.

He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.

He has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok. He was also an Assistant Agency Manager with National Mutual where he managed sales teams and dealt with numerous small business clients. He is a major share-holder and non-Executive Director of JMG Marketing (Aust) Pty Ltd.

Tim is an active member of the Australia and New Zealand Academy of Management (ANZAM), the International Council for Small Business (ICSB), the Small Enterprise Association of Australia and New Zealand (SEAANZ), the Entrepreneurship and Small Business (EISB) research network and the EISB research network of the European Foundation for Management Development (EFMD).

He is widely published both nationally and internationally within the field of entrepreneurship and small business management and is a member of the editorial advisory board for the Journal of Small Business Management, and Small Enterprise Research: the Journal of SEAANZ.

Tim has consulted widely to both government and industry including the Governments of Australia, Canada and Western Australia; and such organisations as Nokia, BankWest Ltd, StateWest Credit Society, the Water Corporation of WA, Wesfarmers Ltd, LandCorp, Woodside Ltd, the Small Business Development Corporation and a wide variety of small to medium enterprises. He is a member of the Scientific Advisory Committee of the Centre for Business Research (CEREN) at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France.