Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

by: Hemann & Burbary

Notify me when in stock

On-line Price: $39.99 (includes GST)

package 384

31%Off Retail Price

You save: $18.00

Usually ships within 4 - 5 business days.

Retail Price: $57.99

Publisher: Pearson Certificatio,15.04.13

Category: MARKETING Level:

ISBN: 0789750309
ISBN13: 9780789750303

Add to Shopping Cart

Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. "Do It Now!" Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, "and all of the data is accessible to you." Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze "everything"- Use analysis to craft experiences that "profoundly" reflect each customer's needs, expectations, and behaviors- Measure "real" social media ROI: sales, leads, and customer satisfaction- Track the performance of all paid, earned, and owned social media channels- Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR- Start optimizing web and social content "in real time"- Implement advanced tools, processes, and algorithms for accurately measuring influence- Integrate paid and social data to drive more value from both- Make the most of surveys, focus groups, and offline research synergies- Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott MontyGlobal Head of Social Media, Ford Motor Company