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Typographic Web Design: How to Think Like a Typographer in HTML and CSS

by: Laura Franz

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On-line Price: $39.95 (includes GST)

Paperback package 336

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Retail Price: $47.95

Publisher: John Wiley & Sons,30.11.11

Category: WEB DESIGN Level:

ISBN: 1119976871
ISBN13: 9781119976875

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Learn how to transfer typographic principles to the web

Typographers who lack web design skills have begun to realize the potential of web-based type and they want to learn how to use it. This practical book applies decades of typographic theory and practice directly to web design using HTML and CSS. Clear explanations of all typographic rules and examples of successful and unsuccessful typographic solutions are covered to help you gain a solid understanding of the possibilities of web typography. Exercises in both HTML and CSS are included and are supported by a secure site with solutions, critiques, and revisions for each lesson, enabling you to think like a typographer while writing in HTML and CSS.

Typography expert Laura Franz takes you on a journey to learn ways to help readers find, understand, and connect with words, ideas, and information they seek. You'll learn how to choose fonts, create rhythm and tension, organize information, create a system of hierarchy, work with tabular information, apply a typographic system across multiple pages, build a font library, and garner beneficial lessons from historical approaches to typography.

  Delivers all typographic rules in a clear, straightforward manner

  Provides time-tested typography rules to follow, explains why they work and when to break them

  Presents opportunities to test rules with hands-on exercises in HTML and CSS

  Includes an array of helpful examples and solutions to common challenges

Typographic Web Design serves as a clear, approach guide to showing you how to use typography for the web with HTML and CSS.