PRESCRIBED TEXT FOR:
Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
MKTG201 (Consumer Behaviour)
Institution: UTS Broadway - First Semester 1501
Course Code: 24710
Subject: Buyer Behaviour
A trusted resource for Consumer Behaviour theory and practice.
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.
In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.
The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.
Part 1: Introduction
1: The foundations of consumer behaviour
2: Market segmentation: segmenting, targeting and positioning for diverse consumer markets
Part 2: The consumer as an individual
3: Consumer needs and motivation
4: Personality and self-concept
5: Consumer perception
6: Consumer learning and involvement
7: Consumer attitudes-attitude development and change
Part 3: Consumers in their social and cultural settings
8: Social influences on consumer behaviour
9: The family
10: Social class and consumer behaviour
11: The influence of culture on consumer behaviour
12: Subcultural aspects of consumer behaviour
13: Cross-cultural consumer behaviour: An international perspective
Part 4: The decision-making process
14: Decision making
15: Consumer influence and diffusion of innovations
Part 5: Consumer behaviour and society
16: Public policy and consumer protection