Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering

Developing your IMC plan, 1st Edition

by: Waller

Notify me when in stock

On-line Price: $41.95 (includes GST)

Paperback package 0

17%Off Retail Price

You save: $8.00

This item is available to backorder. Usually ships within 3 - 4 weeks.

Retail Price: $49.95

Publisher: MCGRAW-HILL,25.01.15

Category: MARKETING Level: B/I/A

ISBN: 1743072473
ISBN13: 9781743072479

Add to Shopping Cart

PRESCRIBED TEXT FOR:

Institution:
Australian Catholic University - Mackillop (North Sydney) - First Semester 1501
Course Code:
MKTG314
Subject:
MKTG314 (Managing Advertising and Promotions)

Institution: UTS Broadway - First Semester 1501
Course Code: 24210
Subject: Integrated Marketing Communications

Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan.

Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment.