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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 701-750 of 797 titles found

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701. Capturing Customers.com
Author : George Colombo
Published : 2001/01/31 by CAREER PRESS
Package : 224pp Paperback

Online price: $35.95
20% Off the RRP of $44.95

This item is available to backorder. Usually ships within 3 - 4 weeks.

Radical Strategies for Selling and Marketing in a Wired World Consultant and seminar leader George Colombo is a leader of the pack when it comes to integrating technology with sales and marketing. His 1994 book Sales Force Automation was the tool of choice for the Fortune 500 as they struggled to bring their sales and marketing departments into the 21st century. Now that we've all arrived in ...
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702. The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
Author : Hugh Macfarlane
Published : 2004/05/30 by
Package : 217pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 3-5 business days.

Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA 'highly relevant look at one of today's most critical topics, how to bring sales and marketing together.' Grahame Dowling. Professor of Marketing, Australian Graduate School of Management 'At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation.' CRM Today - ...
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703. Questions Are the Answers:How to Get to 'Yes' in Network Marketing
Author : Allan Pease
Published : 29-Nov-1999 by HARPER COLLINS
Package : 97pp Paperback

Online price: $15.95
10% Off the RRP of $17.95

Usually ships within 5 - 7 business days.

Using simple, field-tested skills and strategies, Allan Pease explains how to build your networking business to a level beyond your wildest dreams. The book shows you how to achieve a lifetime of top-of-the-line income
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704. Marketing (Aust & NZ) + S/G
Author : Kotler Valuepack
Published : by

Online price: $113.00
13% Off the RRP of $130.00

Usually ships within 4 - 5 business days.

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705. Principles of Marketing + S/G
Author : Kotler Valuepack
Published : by

Online price: $95.95
13% Off the RRP of $109.95

Usually ships within 4 - 5 business days.

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706. The Friction-Free Economy : Marketing Strategies for a Wired World
Author : T. G. Lewis
Published : 1996 by HARPERBUSINESS
Package : 257pp Hardcover

Online price: $53.50
15% Off the RRP of $62.50

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

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707. Marketing 3rd Ed
Author : David Stokes
Published : May 2002 by

Online price: $156.00
20% Off the RRP of $195.00

Usually Ships within 2-3 weeks. All orders will be confirmed by reply email prior to charging.

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708. How to Get into Advertising 2nd Ed
Author : Andrea Neidle
Published : by

Online price: $132.00
20% Off the RRP of $165.00

Usually Ships within 2-3 weeks. All orders will be confirmed by reply email prior to charging.

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709. The Get-Started Guide to M-Commerce and Mobile Technology
Author : Danielle Zilliox
Published : 30 July, 2002 by AMACOM
Package : 250pp Paperback

Online price: $29.95
31% Off the RRP of $42.95

Usually ships within 3-5 business days.

A plain-English primer on building your company's presence in the mobile marketplace. PDAs, Internet phones, web pads--wireless is here in a big way. But just because potential customers have 'unplugged' themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend. The Get-Started Guide to ...
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710. The Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know
Author : Robert Solomon
Published : 2003/07/30 by DEARBORN
Package : 168pp Hardcover

Online price: $31.95
20% Off the RRP of $39.95

Usually ships within 3-5 business days.

Fill the Empty Suit (or take it off completely) Simple Strategies For Providing Outstanding Service to Advertising Clients Account executives--and anyone else who deals with clients--will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.
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711. Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy
Author : Laurence Vincent
Published : Nov-2002 by DEARBORN
Package : 336pp Hardcover

Online price: $37.95
20% Off the RRP of $47.95

Usually ships within 3-5 business days.

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712. Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events
Author : Joe Marconi
Published : 1901/10/02 by DEARBORN
Package : 256pp Hardcover

Online price: $35.95
20% Off the RRP of $44.95

Usually ships within 3-5 business days.

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713. Targeting the Over-55 Client 2/e
Author : John Tuccillo, Buddy & Betsy West
Published : 04-FEB-1999 by

Online price: $27.99
20% Off the RRP of $34.99

Usually ships within 3-5 business days.

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714. Unofficial Guide to Marketing Your Business Online
Author : Butler
Published : Feb-2000 by IDG

Online price: $26.95
18% Off the RRP of $32.95

Usually ships within 3-4 business days.

The secrets of successfully promoting a business over the Internet. In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and Online business owners an array of powerful Online advertising and marketing techniques-along with suggestions for using the Internet to enhance public relations. The book includes ...
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715. Advertising For Dummies
Author : Gary R. Dahl
Published : Oct-2001 by IDG

Online price: $32.95
18% Off the RRP of $39.95

Usually ships within 3-4 business days.

Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase 1 advertising reference. Advertising For Dummies provides a comprehensive look at how advertising works and how best to use it. Includes: information on electronic, print, radio/TV advertising as well as outdoor formats such ...
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716. Selling For Dummies (2nd Edition)
Author : Hopkins
Published : 15 Aug, 2001 by IDG
Package : 432pp Paperback

Online price: $22.95
18% Off the RRP of $27.95

Usually ships within 3-4 business days.

This new edition explains how to use the Web and e-mail for a more global approach to networking, marketing and researching sales prospects. It explores how the dynamics of selling have changed and discusses the Internet as the sales floor of the future. Plus, it includes tips on how to maximize the impact of your sales presentations for different tech-based mediums such as teleconferencing and ...
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717. Marketing Kit For Dummies
Author : Alexander Hiam
Published : SEP-2000 by IDG
Package : 358pp Paperback w/ CD

Online price: $43.95
18% Off the RRP of $52.95

Usually ships within 3-4 business days.

This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
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718. Developing Questions for Focus Groups (Focus Group Kit , Vol 3)
Author : Richard A. Krueger
Published : Jan-1998 by SAGE PUBLICATIONS
Package : 128pp Paperback

Online price: $112.00
22% Off the RRP of $143.00

Usually ships in 1 - 2 weeks.

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719. The Focus Group Guidebook (Focus Group Kit , Vol 1)
Author : David L. Morgan
Published : Sep-97 by SAGE PUBLICATIONS
Package : 120pp Paperback

Online price: $112.00
22% Off the RRP of $143.00

Usually ships in 1 - 2 weeks.

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720. Analyzing & Reporting Focus Group Results (Focus Group Kit, 6)
Author : Richard A. Krueger
Published : Sep-97 by SAGE PUBLICATIONS
Package : 160pp Paperback

Online price: $112.00
22% Off the RRP of $143.00

Usually ships in 1 - 2 weeks.

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721. Focus Group Kit (Focus Group Kit , Vol 1-6)
Author : David L. Morgan (Editor), Richard A. Krueger (Editor), Jean A. King (Editor)
Published : Oct-97 by SAGE PUBLICATIONS
Package : 826pp Boxed Package

Online price: $390.00
6% Off the RRP of $415.00

Usually ships in 1 - 2 weeks.

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722. Customer Relationship Management
Author : Francis Buttle
Published : 03.12.03 by BUTTERWORTH-HEINEMAN
Package : 384pp Paperback

Online price: $77.00
16% Off the RRP of $92.00

Usually ships within 3-4 business days.

Features & Benefits -------------------------------------------------------------------------------- Integrative structure organized around the author's 'CRM Value Chain' model. Theoretically sound and managerially relevant - a useful text from both student and practitioner's perspectives. Standardized chapter contents and features for ease of navigation. Reviews ...
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723. Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Author : Catherine Seda
Published : 2004/02/24 by NEW RIDERS
Package : 368pp Paperback

Online price: $43.95
20% Off the RRP of $54.95

This item is available to backorder. Usually ships within 3 - 4 weeks. _____________________ N.Sydney : On Order (reserve your copy)

Description You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers ...
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724. Do-It-Yourself Marketing
Author : Greg Smith
Published : 01.05.01 by

Online price: $7.95
72% Off the RRP of $27.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

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725. Marketing for Small Business
Author : Kingsley Smith
Published : May-2002 by Wrightbooks Publishe

Online price: $24.95
18% Off the RRP of $29.95

Usually ships within 3-4 business days.

Author Kingsley Smith says: ?arketing is about understanding and responding to your customer? needs·and for a small business this can be vital to the growth of your business. Marketing for Small Business shows how small business managers can use marketing to build up their brand or product. Smith answers all the questions on marketing for a small business in a concise and easy-to-understand way, ...
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726. Successful Direct Marketing Methods
Author : Bob Stone; Ron Jacobs
Published : Oct-2001 by MCGRAW-HILL
Package : 608pp Hardcover

Online price: $106.95
20% Off the RRP of $133.95

Usually ships within 3-5 business days.

DESCRIPTION With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the 'bible' of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission ...
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727. INTERNET DIRECT MAIL - The complete guide to successful e-mail marketing campaigns
Author : ROBERTS
Published : 15 July, 2001 by
Package : 335pp Hardcover

Online price: $76.95
20% Off the RRP of $95.95

Usually ships within 3-5 business days.

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728. Corporate Reputations H/C
Author : Dr. Grahame R. Dowling
Published : 26-MAY-1997 by

Online price: $42.00
10% Off the RRP of $47.00

Usually ships within 4 - 5 business days.

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729. Commitment-led Marketing - the key to brand profits is in the customer's mind
Author : Hofmeyr; Rice
Published : 2000 by Wiley

Online price: $69.95
28% Off the RRP of $96.95

Usually ships within 3-4 business days.

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730. Marketing Strategies for the New Economy
Author : Lars Tvede / Peter Ohnemus
Published : Mar-2001 by Wiley
Package : 256pp Hardcover

Online price: $93.95
28% Off the RRP of $129.95

Usually ships within 3-4 business days.

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: 'It's no use. You cannot outrun a bear anyway'. The first one answers: 'I don't have to outrun the bear. I just have to outrun you.' Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for ...
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731. Advanced Brand Management TOOLKIT
Author : TEMPORAL
Published : Feb-2002 by
Package : 244pp Hardcover

Online price: $34.95
18% Off the RRP of $42.95

Usually ships within 3-4 business days.

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732. Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Author : Philip Kotler, Fernando Trias De Bes
Published : 2003/10/30 by John Wiley & Sons
Package : 206pp Hardcover

Online price: $44.95
28% Off the RRP of $61.95

Usually ships within 3-4 business days.

Praise for LATERAL MARKETING 'Philip Kotler, the `éminence grise' of modern marketing, teams up with Fernando Trias de Bes for a new look at marketing innovation in these challenging times. Part marketing manual, part brainstorming guide, the book lays out the ingredients in a new recipe for marketing innovation.' -Tom Kelley, General Manager, IDEO, and author of The Art of Innovation ...
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733. The End of Advertising as We Know It
Author : Sergio Zyman, Armin Brott
Published : 2003/11/15 by John Wiley & Sons

Online price: $0.00
0% Off the RRP of $0.00

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

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734. One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
Author : Cliff Allen, Deborah Kania, Beth Yaeckel
Published : Jan-2001 by Wiley
Package : 400pp Paperback

Online price: $68.95
18% Off the RRP of $83.95

Usually ships within 3-4 business days.

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735. Online Promotions: Winning Strategies and Tactics
Author : Bill Carmody
Published : Apr-01 by Wiley
Package : 352pp Paperback

Online price: $60.95
18% Off the RRP of $73.95

Usually ships within 3-4 business days.

The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals ...
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736. Beyond Listening: Learning the Secret Language of Focus Groups
Author : Bonnie Goebert, Herma Rosenthal
Published : Sep-2001 by PRENTICE HALL
Package : 256pp Hardcover

Online price: $54.95
28% Off the RRP of $75.95

Usually ships within 3-4 business days.

'In the dangerous jungle of consumer research, Bonnie Goebert is the ultimate guide. A few hours and the price of this book will quadruple your consumer research investment.' ---- Melinda Davis Wingate President, The Next Group 'A lot of marketing books start with interesting points, then dissolve into a theoretical realm, but Bonnie Goebert's work is consistently rooted in real world ...
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737. Global Marketing Management (2nd Edition)
Author : Masaaki Kotabe, Kristiaan Helsen
Published : Sep-2000 by John Wiley & Sons
Package : 752pp Paperback

Online price: $109.95
5% Off the RRP of $115.95

Usually ships within 3-4 business days.

Table of Contents: GLOBALIZATION. Globalization Imperative. GLOBAL MARKETING ENVIRONMENT. Global Economic Environment. Global Financial Environment. Global Cultural Environment. Political and Legal Environment. DEVELOPMENT OF COMPETITIVE MARKETING STRATEGY. Global Marketing Research. Global Segmentation and Positioning. Global Marketing Strategies. Global ...
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738. Digital Marketing : Global Strategies from the World's Leading Experts
Author : Jerry Wind, Vijay Mahajan, Yoram Wind
Published : Jan-2001 by Wiley
Package : 416pp Hardcover

Online price: $51.95
28% Off the RRP of $71.95

Usually ships within 3-4 business days.

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739. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Author : Philip Kotler
Published : 2003/03/30 by John Wiley & Sons
Package : 224pp Hardcover

Online price: $35.95
28% Off the RRP of $49.95

Usually ships within 3-4 business days.

Praise for Philip Kotler's MARKETING INSIGHTS FROM A to Z 'There's only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.' -Tom Peters, author of In Search of Excellence and The Circle of Innovation 'If you are going to buy one book by Philip Kotler, buy this ...
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740. Sixty Trends In Sixty Minutes (A Brandweek Book)
Author : Sam Hill
Published : Aug-2002 by John Wiley & Sons
Package : 282pp Hardcover

Online price: $36.95
18% Off the RRP of $44.95

Usually ships within 3-4 business days.

THE FUTURE OF MARKETING BEGINS HERE . . . 'This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life.' -- Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science 'Tired of asking yourself `How did they know that trend was worth jumping on so early in the game?' Sixty Trends in Sixty Minutes helps ...
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741. Beyond Disruption : Changing the Rules in the Marketplace
Author : Jean-Marie Dru
Published : Apr-2002 by John Wiley & Sons
Package : 304pp Hardcover

Online price: $47.99
18% Off the RRP of $57.99

Usually ships within 3-4 business days.

'I could say I `like' Beyond Disruption. A lie. I love this book. I can say unequivocally that no piece of business writing has ever dovetailed better with my `disruptive' . . . now `beyond disruptive' . . . view of the world. If you don't intend to raise hell, why bother to get up in the morning?' -Tom Peters, author of In Search of Exellence, Thriving on Chaos, Liberation Management, The ...
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742. Business Without Borders: A Strategic Guide to Global Marketing
Author : Donald A. DePalma
Published : May-2002 by John Wiley & Sons
Package : 267pp Hardcover

Online price: $51.95
18% Off the RRP of $62.95

COMING SOON. Pre-order your copy now!

Praise for Business Without Borders 'Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective player in the global marketplace. This is a must-read for managers ...
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743. Fast Forward MBA in Marketing - The Portable MBA Series
Author : Murphy
Published : 1999 by Wiley
Package : 278pp Paperback

Online price: $17.95
20% Off the RRP of $21.95

Usually ships within 3-4 business days.

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744. SAMPLING OF POPULATIONS - Methods and Applications, 3rd Edition
Author : Paul S. Levy, Stanley Lemeshow
Published : February 1999 by John Wiley & Sons
Package : 568pp Hardcover

Online price: $169.00
18% Off the RRP of $205.00

Usually ships within 3-4 business days.

Survey sampling provides a timely and cost-effective means of extrapolating information about an entire population from data based on a smaller group. Now in its third edition, this popular sampling text is expanded and updated to incorporate the latest methods of multistage sampling, analysis of sample survey data, software manipulation, and other recent developments. It guides the reader ...
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745. Being the Shopper: Understanding the Buyer's Choice
Author : Phil Lempert
Published : May-2002 by John Wiley & Sons
Package : 245pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

Take a Tour Through the Mind of a Shopper 'What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe `for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a `supermarket ...
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746. DRILLING FOR GOLD: How Corporations Can Successfully Market to Small Businesses
Author : John Warrillow
Published : May-2002 by
Package : 256pp Hardcover

Online price: $34.95
18% Off the RRP of $41.95

COMING SOON. Pre-order your copy now!

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747. 22 Laws of Advertising and When to Violate Them
Author : Michael Newman
Published : 2004/02/15 by John Wiley & Sons
Package : 350pp Paperback

Online price: $40.95
18% Off the RRP of $49.95

COMING SOON. Pre-order your copy now!

Book Description A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case ...
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748. Ogilvy on Advertising (Vintage Books)
Author : David Ogilvy (Author)
Published : 12.03.85 by RANDOM HOUSE
Package : 224pp Paperback

Online price: $35.95
10% Off the RRP of $39.95

Usually ships within 1-2 weeks.

Annotation: A candid and indispensable primer on all aspects of advertising from the man Time has called 'the most sought after wizard in the business.' 223 photos.
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749. Branding @ the Digital Age
Author : Herbert M. Meyers & Richard Gerstman
Published : Sep-2001 by MACMILLAN
Package : 192pp Hardcover

Online price: $83.95
12% Off the RRP of $94.95

Usually ships within 4 - 5 business days.

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750. Marketing Research, ninth edition
Author : Churchill & Iacobucci
Published : 2004/05/03 by
Package : 1006pp Hardcover

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-4 business days.

Description This market leader has established itself as a classic through eight previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. This text is fairly ...
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