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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 751-797 of 797 titles found

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751. Crossing the Quality Chasm: A New Health System for the 21st Century(1st ed.)
Author : National Academy Press
Published : 2001/07/30 by

Online price: $64.00
0% Off the RRP of $64.00

Usually ships in 1 - 2 weeks.

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752. Global Marketing
Author : Hollensen
Published : Dec-03 by FINANCIAL TIMES

Online price: $89.95
13% Off the RRP of $102.95

COMING SOON. Pre-order your copy now!

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753. Uncommon Practice: People Who Deliver a Great Brand Experience
Author : Interbrand Forum
Published : July 2002 by FINANCIAL TIMES
Package : 186pp Paperback

Online price: $115.44
13% Off the RRP of $132.44

Usually ships within 4 - 5 business days.

Summary In an increasingly crowded market place, there are certain companies that really stand out from their competitors--companies like Tesco, PizzaExpress, Amazon.com, Virgin, easyGroup, First Direct, Krispy Kreme, and Pret A Manger. Uncommon Practice: People Who Deliver A Great Brand Experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives ...
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754. Foundation Marketing
Author : Hill
Published : by FINANCIAL TIMES

Online price: $124.39
13% Off the RRP of $143.39

Usually ships within 4 - 5 business days.

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755. Marketing Strategy
Author : Hooley
Published : Nov-03 by FINANCIAL TIMES

Online price: $64.95
13% Off the RRP of $74.95

COMING SOON. Pre-order your copy now!

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756. Services Marketing (American Version)
Author : Lovelock
Published : by PRENTICE HALL

Online price: $65.35
20% Off the RRP of $81.35

Usually ships within 4 - 5 business days.

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757. Strategic Marketing Problems
Author : Kerin
Published : by PRENTICE HALL

Online price: $97.95
13% Off the RRP of $112.95

COMING SOON. Pre-order your copy now!

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758. Retail Management
Author : Berman
Published : by PRENTICE HALL

Online price: $90.95
13% Off the RRP of $104.95

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759. Consumer Behaviour
Author : Solomon
Published : Sep-03 by PRENTICE HALL

Online price: $84.95
13% Off the RRP of $97.95

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760. Business Logistics Management
Author : Ballou
Published : Aug-03 by PRENTICE HALL

Online price: $107.68
13% Off the RRP of $123.68

Usually ships within 4 - 5 business days.

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761. Services Marketing
Author : Lovelock
Published : Nov-03 by PRENTICE HALL

Online price: $97.95
13% Off the RRP of $112.95

COMING SOON. Pre-order your copy now!

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762. Integrated Advertising, Promo & Marketing
Author : Clow
Published : by PRENTICE HALL

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

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763. Marketing Management: an Asian perspective, 3rd edition
Author : Philip Kotler Swee-Hoon Ang Siew Meng Leong Chin Tiong Tan
Published : 2003/06/27 by PRENTICE HALL

Online price: $97.95
13% Off the RRP of $112.95

COMING SOON. Pre-order your copy now!

Description Marketing Management: an Asian perspective, 3E, an Asian adaptation of Kotler's Marketing Management 11 edition presents cutting-edge marketing concepts and practices for Asian marketing, particularly in the region's 12 most promising markets: China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Thailand Taiwan, and Vietnam. These concepts and ...
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764. Bringing New Technology to Market
Author : Allen
Published : 2003 by PRENTICE HALL

Online price: $202.95
23% Off the RRP of $263.95

Usually ships within 4 - 5 business days.

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765. Building Effective Websites
Author : Frost
Published : 2002 by PRENTICE HALL

Online price: $36.95
13% Off the RRP of $42.95

Usually ships within 4 - 5 business days.

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766. Global Marketing (2nd Edition)
Author : Warren J. Keegan, Mark C. Green
Published : Jul-99 by PRENTICE HALL
Package : 617pp Paperback

Online price: $84.96
13% Off the RRP of $97.96

Usually ships within 4 - 5 business days.

Summary Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline ...
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767. Advertising: Principles and Practice - 5th Edition
Author : William Wells, John Burnett, Sandra Moriarty
Published : Jan-2001 by PRENTICE HALL
Package : 731pp Hardcover

Online price: $73.95
20% Off the RRP of $92.95

Usually ships within 4 - 5 business days.

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768. Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
Author : Tom Osenton
Published : 2002/01/31 by PRENTICE HALL
Package : 315pp Hardcover

Online price: $50.95
20% Off the RRP of $63.95

Usually ships within 4 - 5 business days.

Summary A one-percent increase in customer share is equal to a five-percent increase in market share. Hitting the market share wall Increasing market share can be a very expensive proposition. Instead, leading-edge marketers are turning to customer share growth as a powerful, effective, and inexpensive way to increase sales as well as profits. Unlock the power of customer loyalty ...
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769. Marketing Plan Handbook for Bus & E Bus
Author : Wood
Published : 2003 by PRENTICE HALL

Online price: $56.95
13% Off the RRP of $64.95

Usually ships within 4 - 5 business days.

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770. E-Marketing (3rd Edition)
Author : Judy Strauss, Adel El-Ansary, Raymond Frost
Published : 30.11.2002 by PRENTICE HALL
Package : 578pp Paperback

Online price: $77.95
13% Off the RRP of $89.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Summary This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce. KEY ...
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771. Marketing Management 11th Edition (International Paperback Edition) (US ISBN: 0130336297)
Author : Philip Kotler
Published : Jun-2002 by PRENTICE HALL AUST
Package : 592pp Paperback

Online price: $95.95
13% Off the RRP of $109.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Description For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook ...
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772. Business Market Management: Understanding, Creating and Delivering Value, 2nd Edition
Author : Anderson
Published : 14.11.03 by PRENTICE HALL
Package : 480pp Hardcover

Online price: $109.95
13% Off the RRP of $125.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR 24707 (BUSINESS TO BUSINESS MARKETING) AT UTS, SEMESTER 2 2008 Description top For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing ...
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773. Principles of Marketing Active Book V2
Author : Kotler
Published : by PRENTICE HALL

Online price: $109.95
13% Off the RRP of $126.95

Usually ships within 4 - 5 business days.

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774. Marketing Management 11th Edition (Please see 0130497150 for International Paperback Edition
Author : Philip Kotler
Published : May-2002 by PRENTICE HALL
Package : 592pp Paperback

Online price: $129.95
13% Off the RRP of $148.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook ...
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775. Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World
Author : Lieberman Al, Esgate Pat
Published : 2002/03/15 by
Package : 384pp Hardcover

Online price: $59.95
20% Off the RRP of $74.95

Usually ships within 4 - 5 business days.

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776. Strategic Marketing 21c Asia
Author : Quelch, Leong, Ang
Published : Jun-2000 by PRENTICE HALL AUST

Online price: $0.00
0% Off the RRP of $0.00

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

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777. Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century Asia
Author : Jim Aitchison
Published : 2003/11/30 by FINANCIAL TIMES
Package : 280pp Paperback

Online price: $36.00
20% Off the RRP of $45.00

COMING SOON. Pre-order your copy now!

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778. Smart Marketing for Small Business - How to Identify Your target market and Reach it Successfully
Author : Regina Gaujers; Julie-Anne Harper; Jennifer Browne
Published : Oct-2001 by MCGRAW-HILL
Package : 142pp Paperback

Online price: $16.95
20% Off the RRP of $20.95

Usually ships within 3-5 business days.

Big Ideas for Small Business in Australia
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779. Marketing : A Practical Approach (4th ed) (see also ISBN 8888895000 $82.95 with CD Powerweb ) - 0074712624
Author : Peter Rix
Published : 2000/10/15 by MCGRAW-HILL
Package : 569pp Paperback

Online price: $76.95
13% Off the RRP of $88.95

Usually ships within 3-5 business days.

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780. The Marketing Game! (with student CD ROM) - 3rd Edition
Author : Charlotte H. Mason, William D., Jr Perreault,
Published : July-2001 by MCGRAW-HILL
Package : 128pp Paperback w/ CD

Online price: $73.95
13% Off the RRP of $84.95

Usually ships within 3-5 business days.

Overview The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor ...
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781. Inside the Tornado - Marketing Strategies from Silicon Valley's Cutting Edge
Author : Moore
Published : Aug-99 by CAPSTONE
Package : 244pp Paperback

Online price: $23.95
28% Off the RRP of $33.95

Usually ships within 3-4 business days.

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782. IMC, The Next Generation
Author : Don Schultz, Heidi Schultz
Published : 30.10.03 by MCGRAW-HILL
Package : 320pp Hardcover

Online price: $54.95
31% Off the RRP of $79.95

This item is available to backorder. Usually ships within 7 - 10 working days

PRESCRIBED TEXT FOR 7740 Integrated Communication Campaigns M AT UNIVERSITY OF CANBERRA, SEMESTER 2 2010 Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The ...
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783. Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Author : Michael Levine
Published : Jan-2003 by
Package : 288pp Paperback

Online price: $23.95
31% Off the RRP of $34.95

This item is available to backorder. Usually ships within 7 - 10 working days

Description Excellent advice.--Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levines Guerrilla PR remains one of the industrys bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levines attention-getting strategies for todays globally wired environment. Back Cover The ...
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784. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author : Margaret Mark, Carol S. Pearson
Published : Jan-2001 by MCGRAW-HILL
Package : 384pp

Online price: $51.95
31% Off the RRP of $74.95

This item is available to backorder. Usually ships within 7 - 10 working days

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as 'archetypes', and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality ...
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785. Winning PR in the Wired World
Author : Middleton, Don
Published : DEC-2000 by MCGRAW-HILL

Online price: $43.95
20% Off the RRP of $54.95

Usually ships within 3-5 business days.

This groundbreaking guide analyzes how traditional PR has changed -- discussing what new, what works, and what doesn't -- and provides insight and advice on how to make offline and online PR work together for effective campaigns. Illustrations.
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786. The Handbook of Online Market Research
Author : Grossnickle, Joshua Joint Author : Raskin, Oliver
Published : DEC-2000 by MCGRAW-HILL

Online price: $68.95
20% Off the RRP of $85.95

Usually ships within 3-5 business days.

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787. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Author : Knapp; Hart
Published : Oct 1999 by MCGRAW-HILL
Package : 304pp Hardcover

Online price: $44.95
31% Off the RRP of $64.95

This item is available to backorder. Usually ships within 7 - 10 working days

Book Description How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why 'a company's brand is the most valuable asset it can have.' he shows how the very best practitioners - ...
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788. The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy, 3rd Edition
Author : Shepard, David
Published : Dec-98 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $137.95
20% Off the RRP of $172.95

Usually ships within 3-5 business days.

Introduction The New Direct Marketing, with its authoritative treatment of theory and practice in database management, has long been an essential information resource for direct marketing professionals. Now this revised and updated third edition brings readers up to date on Internet strategies for database marketers, modeling, statistical analysis, and more. Easy-to-understand graphs, charts, ...
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789. Marketing Warfare
Author : Al Ries Jack Trout
Published : 1997/11/01 by MCGRAW-HILL
Package : 216pp Paperback

Online price: $18.95
31% Off the RRP of $27.95

This item is available to backorder. Usually ships within 7 - 10 working days

Description Back to top A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweek Revolutionary! Surprising!--Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Today Back Cover Back to top Youve got your hands ...
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790. The Engaged Customer (Eng@ged Customer) - The new rules of Internet Direct Marketing
Author : Hans Peter Brondmo
Published : 2000/11/29 by HARPERBUSINESS
Package : 288pp Hardcover

Online price: $34.00
20% Off the RRP of $42.00

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, 'engaged' customers? The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing ...
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791. The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado(1st ed.) (US version...see also isbn 1841124680 for aus edition)
Author : Wiefels, Paul
Published : 2002/09/30 by HARPER COLLINS

Online price: $49.95
10% Off the RRP of $55.95

Usually ships within 5 - 7 business days.

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792. How To Work A Room
Author : Susan Roane
Published : 2001/01/02 by HARPER COLLINS

Online price: $29.95
10% Off the RRP of $32.95

Usually ships within 5 - 7 business days.

Have you ever walked into a room full of strangers? Be it a business function, a meeting, or a cocktail party and felt uncomfortable? In the NEW How to Work a Room, ' The Mingling Maven' Susan RoAne provides the tools and techniques for savvy socialising in all situations so that you are comfortable in any room. She identifies the roadblocks that prevent us from meeting new people, developing new ...
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793. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Harper Business Essentials) - Please refer to ISBN: 1841120634
Author : Moore, Geoffrey A.
Published : 2002/09/30 by HARPER COLLINS

Online price: $37.95
15% Off the RRP of $44.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
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794. The Fall of Advertising and the Rise of PR
Author : Al & Laura Ries
Published : 2002/10/01 by HARPER COLLINS

Online price: $44.00
10% Off the RRP of $49.00

Usually ships within 5 - 7 business days.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been ...
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795. The 22 Immutable Laws Of Branding How to Build a Product or Service into a World-Class Brand
Author : Al & Laura Ries
Published : 2002/11/06 by HARPER COLLINS
Package : 272pp Paperback

Online price: $29.00
16% Off the RRP of $35.00

Usually ships within 5 - 7 business days.

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or ...
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796. Marketing High Technology : An Insider's View
Author : William H. Davidow
Published : Jun-1986 by
Package : 194pp Paperback

Online price: $69.00
10% Off the RRP of $77.00

Usually ships within 1-2 weeks.

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797. Brand Sense: Sensory Secrets Behind the Stuff We Buy (Revised, Updated)
Author : Lindstrom, Martin (Author), Kotler, Philip (Foreword by)
Published : 02.02.10 by Free Press

Online price: $24.00
25% Off the RRP of $32.00

Usually ships within 1-2 weeks.

The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a ...
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