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101. Fundamentals of Selling, 12th Edition |
| Author |
: |
Charles Futrell |
| Published |
: |
by MCGRAW-HILL |
Package |
: |
688pp Paperback |
Online price: $180.95
17% Off the RRP of $217.95
Usually ships within 3-5 business days.
| Description
Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps ... |
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102. AE: Marketing 11/12 |
| Author |
: |
Richardson |
| Published |
: |
by |
Online price: $48.95
24% Off the RRP of $64.95
COMING SOON. Pre-order your copy now!
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103. Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition |
| Author |
: |
George Belch, Michael Belch |
| Published |
: |
25.01.11 by MCGRAW-HILL |
Package |
: |
864pp Paperback |
Online price: $124.95
24% Off the RRP of $164.95
Usually ships within 3-5 business days.
| PRESCRIBED TEXT FOR:
Institution: UTS Broadway - First Semester 1501
Course Code: 24210
Subject: Integrated Marketing Communications
24210, 24736 AT UTS BROADWAY, SEMESTER 2 2012
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors ... |
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104. New Products Management, 10th Edition |
| Author |
: |
C. Merle Crawford, C. Anthony Di Benedetto |
| Published |
: |
by MCGRAW-HILL |
Package |
: |
592pp Paperback |
Online price: $156.95
13% Off the RRP of $179.95
Usually ships within 3-5 business days.
| PRESCRIBED TEXT FOR MKTG3114 + MKTG6004 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book ... |
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105. Product Design and Development, 5th Edition |
| Author |
: |
Karl Ulrich | Steven Eppinger |
| Published |
: |
15.06.11 by MCGRAW-HILL |
Package |
: |
432pp Hardcover |
Online price: $169.95
17% Off the RRP of $204.95
Usually ships within 3-5 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative ... |
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106. Product Managers Handbook 4E |
| Author |
: |
Gorchels, Linda |
| Published |
: |
by |
Online price: $68.95
31% Off the RRP of $99.95
COMING SOON. Pre-order your copy now!
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107. SW Consumer Behaviour VTS eBook + ENV |
| Author |
: |
Quester |
| Published |
: |
by |
Online price: $45.95
20% Off the RRP of $57.95
COMING SOON. Pre-order your copy now!
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108. M: Advertising |
| Author |
: |
William Arens, David Schaefer, Michael Weigold |
| Published |
: |
by MCGRAW-HILL |
Package |
: |
512pp Paperback |
Online price: $64.95
24% Off the RRP of $84.95
Usually ships within 3-5 business days.
| Description
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students? and professors? needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors? goal was to present advertising as it is actually practiced and make the fundamentals accessible and ... |
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109. Internet Marketing: An Hour a Day |
| Author |
: |
Matt Bailey |
| Published |
: |
by John Wiley & Sons |
Package |
: |
600pp Paperback |
Online price: $30.95
28% Off the RRP of $42.95
Usually ships within 3-4 business days.
| Proven, task-based approach to developing winning internet marketing campaigns
If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, ... |
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110. Game On: Energize Your Business with Social Media Games |
| Author |
: |
Jon Radoff |
| Published |
: |
by John Wiley & Sons |
Package |
: |
432pp Paperback |
Online price: $30.95
28% Off the RRP of $42.95
Usually ships within 3-4 business days.
| A never-before published look at the many possibilities of social game development
As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment the techniques of social games can be used to enhance the quality of ... |
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111. Creating Powerful Brands, 4th Edition |
| Author |
: |
de Chernatony et al |
| Published |
: |
by BUTTERWORTH-HEINEMAN |
Package |
: |
496pp Paperback |
Online price: $67.99
28% Off the RRP of $93.99
Usually ships within 1-2 weeks.
| Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
. Summarises the latest thinking ... |
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112. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows + Student Software |
| Author |
: |
Coakes |
| Published |
: |
by John Wiley & Sons |
Online price: $60.95
13% Off the RRP of $69.95
This product is not available for sale.
| For the book on its own, search: 9781742467276
This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples.
SPSS will run on both PC and MAC,
SECTION 1 How to use SPSS
... |
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113. Marketing + Wiley Desktop Edition + Interactive Study Guide + Marketing Cases in the Asia-Pacific Region Wiley Desktop Edition Registration Card |
| Author |
: |
Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney) |
| Published |
: |
by John Wiley & Sons |
Online price: $129.95
10% Off the RRP of $143.95
Usually ships within 3-4 business days.
| Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis.
A new ground-up work from the best selling author team that first adapted Pride and Ferrell's United ... |
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114. Marketing + Wiley Desktop Edition + Interactive Study Guide + Hartley/ Marketing Mistakes and Successes, 11th Edition |
| Author |
: |
Elliott |
| Published |
: |
by John Wiley & Sons |
Online price: $158.95
10% Off the RRP of $176.95
Usually ships within 3-4 business days.
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115. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition |
| Author |
: |
Terence A. Shimp, J. Craig Andrew |
| Published |
: |
01.02.13 by South Western Pub Co |
Online price: $140.95
17% Off the RRP of $169.95
Usually ships within 3-4 business days.
| Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. ... |
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116. Foundations of Marketing, 5th Edition |
| Author |
: |
PRIDE/FERRELL |
| Published |
: |
16.12.11 by Cengage Learning |
Online price: $116.95
15% Off the RRP of $137.95
Usually ships within 3-4 business days.
| The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain ... |
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117. Contemporary Marketing Update 2013 |
| Author |
: |
BOONE/KURTZ |
| Published |
: |
12.09.11 by Cengage Learning |
Online price: $107.95
20% Off the RRP of $134.95
Usually ships within 3-4 business days.
| CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, ... |
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118. PP0657 MEDIA PLANNING IN ACTION, 2nd Edition |
| Author |
: |
Steve Dix |
| Published |
: |
by |
Online price: $87.95
15% Off the RRP of $102.95
This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
| This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170251785 |
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119. CUST Marketing PLanning Strategy |
| Author |
: |
Walker / Wilden |
| Published |
: |
by |
Online price: $77.95
20% Off the RRP of $96.95
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120. CNCT OL M: Marketing |
| Author |
: |
Grewal |
| Published |
: |
by |
Online price: $19.95
20% Off the RRP of $24.95
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121. CNCT PLS OL M: Marketing |
| Author |
: |
Grewal |
| Published |
: |
by |
Online price: $72.95
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122. SW EBOOK MKTG a Practical Approach |
| Author |
: |
Rix |
| Published |
: |
by |
Online price: $47.95
20% Off the RRP of $59.95
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123. SW M: Marketing +CNCT PLS |
| Author |
: |
Grewal |
| Published |
: |
by |
Online price: $69.95
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124. SW Event MGMT: Theory & Practice + WB |
| Author |
: |
Wrathall / Gee |
| Published |
: |
by |
Online price: $84.95
17% Off the RRP of $102.95
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125. EBOOK VTS CRD Consumer Behaviour 6E |
| Author |
: |
Quester |
| Published |
: |
by |
Online price: $62.95
24% Off the RRP of $82.95
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126. Consumer Behaviour: Implications for Marketing Strategy (VitalSource eBook) |
| Author |
: |
Quester |
| Published |
: |
15.12.10 by |
Online price: $0.00
0% Off the RRP of $0.00
This product is not available for sale.
| This is an ebook and not available to be sold on its own. For the phsycial textbook please perform a new search for ISBN: 9780070287099 |
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127. Event Management: Theory & Practice WB |
| Author |
: |
WRATHALL, GEE |
| Published |
: |
by |
Online price: $24.95
17% Off the RRP of $29.95
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128. The Go-Giver: A Little Story about a Powerful Business Idea |
| Author |
: |
Burg, Bob; Mann, John David |
| Published |
: |
01.01.08 by Portfolio |
Package |
: |
132pp Paperback |
Online price: $31.00
15% Off the RRP of $36.00
Usually ships within 1-2 weeks.
| An engaging book that brings new relevance to the old proverb 'Give and you shall receive'
'The Go-Giver' tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks ... |
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129. Marketing, 1st Edition (+ WILEY DESKTOP EDITION + INTERACTIVE STUDY GUIDE) |
| Author |
: |
Greg Elliott, Sharyn Rundle-Thiele, David Waller |
| Published |
: |
30.11.10 by John Wiley & Sons |
Package |
: |
576pp Package |
Online price: $120.95
10% Off the RRP of $133.95
In Stock - Available for immediate dispatch!
_____________________
N.Sydney : In Stock
| PRESCRIBED TEXT FOR:
MKTG101 AT MACQUARIE SESSION 3, 2012
MKT110 AT CSU DISTANCE ED, SEMESTER 2 2011
Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ... |
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|
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130. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows |
| Author |
: |
Sheridan J. Coakes |
| Published |
: |
31.10.10 by John Wiley & Sons |
Package |
: |
287pp Paperback |
Online price: $54.95
12% Off the RRP of $61.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012
This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples.
SPSS: Analysis without Anguish Version ... |
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131. Social Media Marketing: The Next Generation of Business Engagement |
| Author |
: |
Dave Evans with Jake McKee |
| Published |
: |
30.09.10 by John Wiley & Sons |
Package |
: |
408pp Paperback |
Online price: $0.00
0% Off the RRP of $0.00
Usually ships within 3-4 business days.
| How to implement winning social media programs in business to improve products, services, and profits
A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of 'Social Media Marketing: An Hour a Day' (Wiley) with Jake McKee, Social Media Marketing: The Next ... |
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132. Consumer Behavior, 9th Edition with MyMarketingLab |
| Author |
: |
Solomon |
| Published |
: |
31.07.10 by PRENTICE HALL |
Online price: $141.00
13% Off the RRP of $162.00
Usually ships within 4 - 5 business days.
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133. Marketing (Aus): Real People, Real Choices, 2nd Edition w/ MyMarketingLab |
| Author |
: |
Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart |
| Published |
: |
31.10.10 by PEARSON EDUCATION AU |
Online price: $124.39
13% Off the RRP of $143.39
This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
| This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781486042210
Keeping it Real
Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
Few texts can rival Marketing: Real People, Real ... |
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134. Marketing: Planning and Strategy, 8th Edition |
| Author |
: |
Subhash C. Jain |
| Published |
: |
02.03.09 by |
Package |
: |
672pp Hardcover |
Online price: $134.95
17% Off the RRP of $162.95
Usually ships within 3-4 business days.
| Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies ... |
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135. Marketing, 12th Edition |
| Author |
: |
Charles W. Lamb | Joe F. Hair | Carl McDaniel |
| Published |
: |
01.01.12 by |
Package |
: |
912pp Hardcover |
Online price: $140.95
17% Off the RRP of $169.95
Usually ships within 3-4 business days.
| Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. ... |
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136. Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition |
| Author |
: |
Esther Thorson | Margaret Duffy |
| Published |
: |
19.08.11 by South Western Pub Co |
Package |
: |
224pp Paperback |
Online price: $37.95
15% Off the RRP of $44.95
Usually ships within 3-4 business days.
| This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity to engage students theoretically and practically and in a cost-effective way. The emphasis on applying research and theory to practice is shown graphically through literally hundreds of ... |
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137. SELL, 2nd Edition (includes Printed Access Card) |
| Author |
: |
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams |
| Published |
: |
01.02.11 by |
Package |
: |
352pp Paperback |
Online price: $63.95
20% Off the RRP of $79.95
Usually ships within 3-4 business days.
| Created through a 'student-tested, faculty-approved' review process with over 100 students and faculty, SELL2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL 2 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text ... |
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138. BCOM, 3rd Edition (includes Printed Access Card) |
| Author |
: |
Carol M. Lehman, Debbie D. DuFrene |
| Published |
: |
15.02.11 by |
Package |
: |
288pp Paperback |
Online price: $55.95
20% Off the RRP of $69.95
This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
_____________________
N.Sydney : On Order (reserve your copy)
| Created through a 'student-tested, faculty-approved' review process, Lehman/DuFrene's BCOM3, is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. With an approach that reads more like a business magazine than a business communication text, BCOM3 is a teaching and learning solution unlike any other. This edition of the ... |
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139. Marketing, 16th Edition |
| Author |
: |
PRIDE/FERRELL |
| Published |
: |
21.01.11 by South Western Pub Co |
Online price: $107.95
20% Off the RRP of $134.95
Usually ships within 3-4 business days.
| |
| purchase more info |
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140. Consumer Behavior, 5th Edition |
| Author |
: |
Wayne D. Hoyer, Deborah J. MacInnis |
| Published |
: |
23.12.08 by South Western Pub Co |
Package |
: |
672pp Hardcover |
Online price: $123.95
20% Off the RRP of $154.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12
PRESCRIBED TEXT FOR MKTG6007 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012
PRESCRIBED TEXT FOR 24202 AT UTS BROADWAY, SEMESTER 2 2012
CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this ... |
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141. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition |
| Author |
: |
Tim Smith |
| Published |
: |
05.01.11 by |
Package |
: |
344pp Hardcover |
Online price: $157.95
17% Off the RRP of $189.95
Usually ships within 3-4 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY ... |
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142. Social Media Marketing Concepts and Applications, 1st Edition |
| Author |
: |
Donald Barker and Melissa S. Barker |
| Published |
: |
09.03.12 by Cengage Learning |
Package |
: |
400pp Paperback |
Online price: $86.95
16% Off the RRP of $102.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT FOR:
Institution: ICMS (International College Of Management, Sydney)
Course Code: RET230
Course Name: E Commerce & Social Media
ICMS - May 2016
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step ... |
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143. Marketing 2012, 16th Edition |
| Author |
: |
William M. Pride, O.C. Ferrell |
| Published |
: |
21.01.11 by South Western Pub Co |
Package |
: |
800pp Hardcover |
Online price: $105.95
20% Off the RRP of $132.95
Usually ships within 3-4 business days.
| Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012 combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and ... |
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|
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144. Graphic Design Solutions, 4th Edition [includes Premium Web Site, eBook, eCritique Printed Access Card] |
| Author |
: |
LANDA |
| Published |
: |
26.01.10 by Wadsworth |
Package |
: |
480pp Paperback |
Online price: $99.95
20% Off the RRP of $124.95
Usually ships within 3-4 business days.
| This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Exercises and Projects get you started and Chapter 15, The Portfolio and Job Search, helps you get into the design field. |
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145. Green Marketing Management |
| Author |
: |
Robert Dahlstrom |
| Published |
: |
19.07.10 by Cengage Learning |
Package |
: |
360pp Paperback |
Online price: $120.95
18% Off the RRP of $147.95
Usually ships within 3-4 business days.
| GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a ... |
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146. MM (Marketing Management), 1st Edition |
| Author |
: |
Dawn Iacobucc |
| Published |
: |
7/4/2009 by |
Online price: $69.95
20% Off the RRP of $87.95
Usually ships within 3-4 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| Includes Review Cards and Printed Access Card
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
Part I - ... |
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147. MKTG2 : Asia Pacific Edition |
| Author |
: |
Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner |
| Published |
: |
01.05.12 by Cengage Learning |
Package |
: |
366pp Paperback |
Online price: $82.95
8% Off the RRP of $89.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT FOR:
Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course
Course Code: BSBMKG414B
Subject: Undertake Marketing Activities
Institution: Queensland Institute of Business and Technology - TRIMESTER 1 2015
Course Code: 1003MKT
Subject: Intro to Marketing
A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition ... |
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|
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148. Integrated Marketing Communications: Third Asia Pacific Edition, 3rd Edition |
| Author |
: |
Bill Chitty | Nigel Barker | Michael Valos | Terence A. Shimp |
| Published |
: |
01.07.11 by Cengage Learning |
Package |
: |
496pp Paperback |
Online price: $79.95
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| PRESCRIBED TEXT FOR:
Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course
Course Code: BSBADV402
Subject: Conduct Pre-campaign Testing
Course Code: BSBADV403
Subject: Monitor Advertising Production
Course Code: BSBADV404
Subject: Schedule Advertisements
Course Code: BSBMKG413A
Subject: Promote Products & Services
Course Code: BSBMKG503A
Subject: Develop a ... |
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149. Marketing Principles: First Asia Pacific Edition, 1st Edition |
| Author |
: |
William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen |
| Published |
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30.09.11 by Cengage Learning |
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600pp Paperback |
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This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
| THIS IS AN OLD EDITION. FOR THE 2nd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780170254793
PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013
This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies
- Emphasises the concept of being market oriented
- Coverage of the ... |
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150. Marketing: Planning and Strategy, 1st Edition |
| Author |
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Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham |
| Published |
: |
20.09.11 by Cengage Learning |
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570pp Paperback |
Online price: $126.95
17% Off the RRP of $152.95
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| PRESCRIBED TEXT FOR:
Institution: ICMS (International College Of Management, Sydney)
Course Code: MKT300
Course Name: Strategic Marketing Management
ICMS - September 2016
Institution: Curtin University - Sydney - 2014 2nd Semester
Course Code: 3900
Course Name: Strategic Marketing 310
MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013
While retaining its analytical approach ... |
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