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351. Marketing with mymarketinglab, 8th Edition |
| Author |
: |
Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong |
| Published |
: |
22.10.09 by PEARSON EDUCATION AU |
Package |
: |
760pp Hardcover |
Online price: $130.00
20% Off the RRP of $162.00
This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.
_____________________
N.Sydney : On Order (reserve your copy)
| This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960
Celebrating 21 years of Australian Marketing Excellence
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ... |
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352. Dominate Your Market with Twitter |
| Author |
: |
Smith, John et al |
| Published |
: |
14.09.09 by |
Package |
: |
112pp Paperback |
Online price: $19.95
20% Off the RRP of $24.95
Usually ships within 3-5 business days.
| Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing ... |
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353. Building Social Web Applications |
| Author |
: |
Bell, Gavin |
| Published |
: |
15.09.09 by O'REILLY |
Package |
: |
350pp Paperback |
Online price: $45.95
20% Off the RRP of $57.95
This item is available to backorder. Usually ships within 7 - 10 working days
| Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site - one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience ... |
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354. Mobile Marketing: Finding Your Customers No Matter Where They Are |
| Author |
: |
Cindy Krum |
| Published |
: |
14.02.10 by |
Package |
: |
304pp Paperback |
Online price: $25.24
31% Off the RRP of $36.24
Usually ships within 4 - 5 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| Description
This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and ... |
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355. Internet Marketing: Strategy, Implementation and Practice, 4th Edition |
| Author |
: |
Dave Chaffey | Fiona Ellis-Chadwick, University of Derby | Kevin Johnston, Derbyshire Business School, University of Derby | Richard Mayer, University of Derby |
| Published |
: |
25.03.09 by |
Package |
: |
736pp Paperback |
Online price: $129.86
13% Off the RRP of $148.86
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR MKTG90017 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting ... |
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356. Marketing Research: Global Edition, 6th Edition |
| Author |
: |
Alvin C. Burns, Ronald F. Bush |
| Published |
: |
16.07.09 by PEARSON EDUCATION AU |
Package |
: |
672pp Paperback |
Online price: $215.41
13% Off the RRP of $247.41
Usually ships within 4 - 5 business days.
| This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate marketing research courses.
The "nuts and bolts" of marketing research.
Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ... |
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357. Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking |
| Author |
: |
Maria Azua |
| Published |
: |
06.11.09 by |
Package |
: |
272pp Paperback |
Online price: $39.99
31% Off the RRP of $57.99
COMING SOON. Pre-order your copy now!
| Features and Benefits top
How businesses can harness the power of social software internally, to promote innovation and create more value
# The first book to focus on driving value through social networking 'inside the firewall'
# Presents practical scenarios and real case studies from IBM's leading-edge experience
# Shows how to avoid mistakes that can cripple a business social ... |
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358. Marketing Research: An Applied Orientation: Global Edition, 6th Edition |
| Author |
: |
Naresh K Malhotra, SPSS |
| Published |
: |
15.07.09 by PEARSON EDUCATION AU |
Package |
: |
864pp Paperback |
Online price: $132.95
13% Off the RRP of $153.95
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR MKT230 AT CSU DISTANCE ED, SEMESTER 1 2013
PRESCRIBED TEXT FOR MKTG202 AT MACQUARIE SESSION 3, 2012
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
For undergraduate and graduate marketing research courses.
Marketing Research: ... |
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359. Retail Management: A Strategic Approach: International Edition, 11th Edition |
| Author |
: |
Barry Berman, Joel R Evans |
| Published |
: |
24.07.09 by |
Package |
: |
688pp Paperback |
Online price: $129.86
13% Off the RRP of $148.86
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12
For undergraduate and graduate retail management courses
The text that helps students thrive in today's retailing industry.
Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ... |
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360. Strategic Marketing Problems: Cases and Comments: International Edition, 12th Edition |
| Author |
: |
Roger Kerin, Robert Peterson |
| Published |
: |
29.07.09 by |
Package |
: |
744pp Paperback |
Online price: $137.72
13% Off the RRP of $158.72
Usually ships within 4 - 5 business days.
| Description top
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing ... |
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361. Marketing for Hospitality & Tourism: International Edition, 5th Edition |
| Author |
: |
Philip Kotler, John T. Bowen, James C. Makens |
| Published |
: |
04.05.09 by |
Package |
: |
720pp Paperback |
Online price: $152.14
13% Off the RRP of $175.14
Usually ships within 4 - 5 business days.
| Description top
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.
THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality ... |
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362. CHAOTICS |
| Author |
: |
KOTLER/ CASLIONE |
| Published |
: |
1/6/2009 by AMACOM |
Online price: $31.95
20% Off the RRP of $39.95
Usually ships within 3-5 business days.
| |
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|
|
363. RI IRCD Advertising & Promotion |
| Author |
: |
Belch |
| Published |
: |
23/12/2008 by |
Online price: $87.95
20% Off the RRP of $109.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
|
364. DVD Advertising & Promotion |
| Author |
: |
Belch |
| Published |
: |
12/1/2009 by |
Online price: $99.95
20% Off the RRP of $124.95
Usually ships within 3-5 business days.
| |
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|
|
365. RI DVD International Marketing |
| Author |
: |
Cateora |
| Published |
: |
22/1/2009 by |
Online price: $87.95
20% Off the RRP of $109.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
|
366. RI IRCD International Marketing |
| Author |
: |
Cateora |
| Published |
: |
22/1/2009 by |
Online price: $87.95
20% Off the RRP of $109.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
|
367. NEW DIRECT MARKETING 4E |
| Author |
: |
SHEPARD, |
| Published |
: |
13/10/2009 by |
Online price: $128.00
20% Off the RRP of $160.00
Usually ships within 3-5 business days.
| |
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|
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368. Consumer Behaviour, 2nd Edition |
| Author |
: |
Michael R. Solomon, Rebekah Russell Bennett, Jo Previte |
| Published |
: |
15.09.09 by PEARSON EDUCATION AU |
Online price: $133.34
13% Off the RRP of $154.34
Usually ships within 4 - 5 business days.
| This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442553583
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.
The new 2nd edition of Consumer Behaviour, ... |
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|
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369. Marketing Across Cultures, 5th Edition |
| Author |
: |
Jean-Claude Usunier, Julie Lee |
| Published |
: |
15.01.09 by |
Package |
: |
496pp Paperback |
Online price: $132.15
13% Off the RRP of $152.15
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR MKTG8462 AT UWA, SEMESTER 1 2010
In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.
Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems ... |
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|
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370. Integrated Advertising, Promotion and Marketing Communications: International Edition, 4th Edition |
| Author |
: |
Kenneth E Clow, Donald E Baack |
| Published |
: |
27.12.08 by |
Package |
: |
480pp Paperback |
Online price: $142.10
13% Off the RRP of $163.10
Usually ships within 4 - 5 business days.
| PRESCRIBED TEXT FOR MKTG8501 & MKTG8701 AT UWA, SEMESTER 1 2010
For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising ... |
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|
|
371. Marketing: An Introduction and MyMarketingLab Package, 9th Edition |
| Author |
: |
Gary Armstrong, Philip Kotler |
| Published |
: |
22.07.08 by |
Online price: $142.10
13% Off the RRP of $163.10
Usually ships within 4 - 5 business days.
| Description top
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
New To This Edition top
NEW! Expanded Coverage of Integrated Marketing Communications
The chapters on integrated marketing communications have been completely restructured to reflect ... |
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|
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372. Principles of Marketing: International Edition, 13th Edition |
| Author |
: |
Kotler & Armstrong |
| Published |
: |
01.01.09 by Pearson Education |
Package |
: |
744pp Paperback |
Online price: $141.00
13% Off the RRP of $162.00
Usually ships within 4 - 5 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| For undergraduate Principles of Marketing courses
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their ... |
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|
 |
373. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Edition |
| Author |
: |
Judy Graham |
| Published |
: |
03.06.09 by |
Package |
: |
150pp Paperback |
Online price: $100.95
10% Off the RRP of $111.95
Usually ships within 4 - 5 business days.
| Description top
Designed to be used alone or packaged WITH ANY core texts in consumer behavior.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
New To This Edition top
NEW! The following cases are new to this edition:
. Measuring Customer Loyalty with the Net Promoter Score
. Customer Experience Management
. ... |
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374. Customer Service: A Practical Approach, 5th Edition |
| Author |
: |
Elaine K. Harris |
| Published |
: |
18.06.09 by |
Package |
: |
192pp Paperback |
Online price: $78.83
13% Off the RRP of $90.83
Usually ships within 4 - 5 business days.
_____________________
N.Sydney : On Order (reserve your copy)
| Description top
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles.
The market-leader, Customer Service: A Practical Approach, Fifth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using ... |
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|
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375. Consumer Behavior, 10th Edition |
| Author |
: |
Schiffman & Kanuk |
| Published |
: |
28.07.09 by |
Package |
: |
600pp Paperback |
Online price: $233.31
13% Off the RRP of $269.31
Usually ships within 4 - 5 business days.
| Description top
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses ... |
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|
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376. All Customers Are Irrational |
| Author |
: |
William Cusick |
| Published |
: |
15.08.09 by AMACOM |
Package |
: |
240pp Hardcover |
Online price: $28.00
37% Off the RRP of $45.00
Usually ships within 3-5 business days.
| PRESCRIBED TEXT FOR MKTG6104 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011
Introduction
Here, readers will discover:
* why customer retention matters
* how the subconscious drives customer behavior
* how to follow what customers are actually doing, not what they are saying
* how to become part of their customer?s life story
Description
As many businesses are discovering, ... |
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377. WEB COPY THAT SELLS |
| Author |
: |
VELOSO, MARIA |
| Published |
: |
27/5/2009 by AMACOM |
Online price: $25.95
31% Off the RRP of $37.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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378. WORLD FAMOUS |
| Author |
: |
TYREMAN, DAVID |
| Published |
: |
16/5/2009 by AMACOM |
Online price: $16.95
37% Off the RRP of $26.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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379. RI DVD MARKETING |
| Author |
: |
GREWAL |
| Published |
: |
17/10/2008 by |
Online price: $53.95
20% Off the RRP of $67.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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380. RI IRCD MARKETING |
| Author |
: |
GREWAL |
| Published |
: |
17/10/2008 by |
Online price: $53.95
20% Off the RRP of $67.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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381. RI DVD RETAIL MGMT |
| Author |
: |
LEVY |
| Published |
: |
17/10/2008 by |
Online price: $53.95
20% Off the RRP of $67.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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382. SW INTL MKTG + VTLSRC EBOOK |
| Author |
: |
CATEORA |
| Published |
: |
19/10/2008 by |
Online price: $123.95
20% Off the RRP of $154.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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383. Advertising and Promotion: An Integrated Marketing Communication Perspective (Plus Online access code for Ebook - website) |
| Author |
: |
George Belch, Michael Belch, Gayle Kerr, Irene Powell |
| Published |
: |
0001-01-01 by MCGRAW-HILL |
Online price: $116.95
13% Off the RRP of $134.95
Usually ships within 3-5 business days.
| Description
The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text.
... |
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384. SW MKTG STRATEGY + VTLSRC EBOOK |
| Author |
: |
WALKER |
| Published |
: |
30/9/2008 by |
Online price: $103.95
20% Off the RRP of $129.95
Usually ships within 3-5 business days.
| |
| purchase more info |
|
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385. Competitive Success: How Branding Adds Value |
| Author |
: |
Davis, John Andrew |
| Published |
: |
22.12.09 by John Wiley & Sons |
Package |
: |
422pp Paperback |
Online price: $87.95
13% Off the RRP of $100.95
Usually ships within 3-4 business days.
| John Davis is Professor of Marketing and Department Chair at the Emerson College in Boston, USA. He was until the summer 2009, Practice Associate Professor and Director of the Marketing Excellence Centre at Singapore Management University. He also taught one of the most popular courses at Singapore Management University, entitled Strategic Brand Management. Before joining academia he had over 20 ... |
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386. Consumer Behaviour, 2nd Edition |
| Author |
: |
Martin M Evans, Gordon Foxall, Ahmad Jamal |
| Published |
: |
31.03.09 by John Wiley & Sons |
Package |
: |
456pp Paperback |
Online price: $106.95
13% Off the RRP of $122.95
Usually ships within 3-4 business days.
| Description
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Consumer Behaviour, 2nd Edition is ... |
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|
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387. Marketing: Core Concepts and Applications and eBook, 2nd Edition |
| Author |
: |
William M. Pride, Greg Elliott, Sharyn Rundle-Thiele, David Waller, PhD, Angela Paladino, PhD, O. C. Ferrell |
| Published |
: |
31.10.07 by John Wiley & Sons |
Package |
: |
1158pp Paperback |
Online price: $130.95
10% Off the RRP of $144.95
Usually ships within 3-4 business days.
| Exactly who are 'tweens', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? Why are Woolworths and Coles shelves increasingly being stocked with their own brands? Are mobile phone companies targeting children in their marketing? How has ... |
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|
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388. Marketing Research the Second Pacific Rim Edition |
| Author |
: |
Aaker |
| Published |
: |
030407 by Wiley |
Package |
: |
622pp Paperback |
Online price: $150.95
12% Off the RRP of $171.95
Usually ships within 3-4 business days.
| Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear ... |
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|
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389. Sustainability Marketing : A Global Perspective |
| Author |
: |
Frank-Martin Belz, Ken Peattie |
| Published |
: |
30.06.09 by John Wiley & Sons |
Package |
: |
256pp Paperback |
Online price: $64.95
10% Off the RRP of $71.95
Usually ships within 3-4 business days.
| Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into ... |
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|
 |
390. Supply Network Strategies : Second Edition |
| Author |
: |
Lars-Erik Gadde (Chalmers University Of Technology), Hakan Hakansson (Norwegian School Of Management), Prof. Goran Persson (BI Norwegian School of Management) |
| Published |
: |
31.08.10 by John Wiley & Sons |
Package |
: |
270pp Paperback |
Online price: $82.95
12% Off the RRP of $93.95
Usually ships within 3-4 business days.
| Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this book, the authors examine the supply side of companies from a network perspective.
The IMP (Industrial ... |
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391. Global Marketing Management, 5th Edition |
| Author |
: |
Masaaki (Mike) Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology) |
| Published |
: |
15.12.09 by John Wiley & Sons |
Package |
: |
752pp Paperback |
Online price: $153.95
13% Off the RRP of $176.95
Usually ships within 3-4 business days.
| Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being ... |
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|
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392. Marketing Communications: A Brand Narrative Approach |
| Author |
: |
Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith |
| Published |
: |
15.12.09 by John Wiley & Sons |
Package |
: |
480pp Paperback |
Online price: $106.95
13% Off the RRP of $122.95
Usually ships within 3-4 business days.
| Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such ... |
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|
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393. Marketing Research, 10th Edition |
| Author |
: |
David A. Aaker (University of California, Berkeley), V. Kumar (University of Houston), George S. Day (University of Pennsylvania, Wharton School), Robert Leone (Texas Christian University) |
| Published |
: |
15.12.09 by John Wiley & Sons |
Package |
: |
816pp Hardcover |
Online price: $143.95
12% Off the RRP of $163.95
Usually ships within 3-4 business days.
| Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced ... |
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|
 |
394. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition |
| Author |
: |
Adam Morgan |
| Published |
: |
31.01.09 by John Wiley & Sons |
Package |
: |
368pp Hardcover |
Online price: $34.95
28% Off the RRP of $48.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT FOR MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely ... |
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|
 |
395. Marketing Mistakes and Successes, 11th Edition |
| Author |
: |
Robert F. Hartley |
| Published |
: |
15.01.09 by John Wiley & Sons |
Package |
: |
384pp Paperback |
Online price: $87.95
13% Off the RRP of $100.95
Usually ships within 3-4 business days.
| PRESCRIBED TEXT FOR MKTG101 AT MACQUARIE SESSION 3, 2012
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and ... |
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|
 |
396. Sales Management: Concepts and Cases, 10th Edition |
| Author |
: |
William L. Cron, Thomas E. DeCarlo |
| Published |
: |
15.12.08 by John Wiley & Sons |
Package |
: |
624pp Hardcover |
Online price: $174.00
13% Off the RRP of $200.00
Usually ships within 3-4 business days.
| Description
Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional ... |
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397. Marketing Research, 8th Edition with SPSS V16 Software |
| Author |
: |
Carl McDaniel, Jr., Roger Gates |
| Published |
: |
15.01.09 by John Wiley & Sons |
Package |
: |
736pp Hardcover |
Online price: $0.00
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| PRESCRIBED TEXT FOR MKTG2113 + MKTG6001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011
Real Data, Real People, Real Research.
In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.
The authors' practical approach and emphasis on ... |
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398. Advertising for Dummies, 2nd Edition |
| Author |
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Gary Dahl |
| Published |
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15.12.06 by John Wiley & Sons |
Package |
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336pp Paperback |
Online price: $21.95
28% Off the RRP of $30.95
Usually ships within 3-4 business days.
| So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting ... |
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399. Strategic Market Creation - a New Perspective on Marketing and Innovation Management |
| Author |
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Tollin |
| Published |
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15.07.08 by John Wiley & Sons |
Online price: $94.95
12% Off the RRP of $107.95
Usually ships within 3-4 business days.
| Description
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key ... |
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400. Marketing, 10th Edition |
| Author |
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Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| Published |
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08.10.08 by South Western Pub Co |
Package |
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708pp Hardcover |
Online price: $103.95
20% Off the RRP of $129.95
Usually ships within 3-4 business days.
| With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, 'Now that's marketing.' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role ... |
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