Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering
Search all:
ISBN:(ISBN10 or ISBN13)
Title:
Author:
Publisher:*
Category:MARKETING

Matches 351-400 of 797 titles found

Can't find what you're looking for? CLICK HERE

Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

Sort: [Search rank] [Title] [Author] [Publisher] [Popularity]

351. Marketing with mymarketinglab, 8th Edition
Author : Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong
Published : 22.10.09 by PEARSON EDUCATION AU
Package : 760pp Hardcover

Online price: $130.00
20% Off the RRP of $162.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960 Celebrating 21 years of Australian Marketing Excellence Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ...
purchase more info

352. Dominate Your Market with Twitter
Author : Smith, John et al
Published : 14.09.09 by
Package : 112pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 3-5 business days.

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing ...
purchase more info

353. Building Social Web Applications
Author : Bell, Gavin
Published : 15.09.09 by O'REILLY
Package : 350pp Paperback

Online price: $45.95
20% Off the RRP of $57.95

This item is available to backorder. Usually ships within 7 - 10 working days

Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site - one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience ...
purchase more info

354. Mobile Marketing: Finding Your Customers No Matter Where They Are
Author : Cindy Krum
Published : 14.02.10 by
Package : 304pp Paperback

Online price: $25.24
31% Off the RRP of $36.24

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and ...
purchase more info

355. Internet Marketing: Strategy, Implementation and Practice, 4th Edition
Author : Dave Chaffey | Fiona Ellis-Chadwick, University of Derby | Kevin Johnston, Derbyshire Business School, University of Derby | Richard Mayer, University of Derby
Published : 25.03.09 by
Package : 736pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG90017 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting ...
purchase more info

356. Marketing Research: Global Edition, 6th Edition
Author : Alvin C. Burns, Ronald F. Bush
Published : 16.07.09 by PEARSON EDUCATION AU
Package : 672pp Paperback

Online price: $215.41
13% Off the RRP of $247.41

Usually ships within 4 - 5 business days.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
purchase more info

357. Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
Author : Maria Azua
Published : 06.11.09 by
Package : 272pp Paperback

Online price: $39.99
31% Off the RRP of $57.99

COMING SOON. Pre-order your copy now!

Features and Benefits top How businesses can harness the power of social software internally, to promote innovation and create more value # The first book to focus on driving value through social networking 'inside the firewall' # Presents practical scenarios and real case studies from IBM's leading-edge experience # Shows how to avoid mistakes that can cripple a business social ...
purchase more info

358. Marketing Research: An Applied Orientation: Global Edition, 6th Edition
Author : Naresh K Malhotra, SPSS
Published : 15.07.09 by PEARSON EDUCATION AU
Package : 864pp Paperback

Online price: $132.95
13% Off the RRP of $153.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKT230 AT CSU DISTANCE ED, SEMESTER 1 2013 PRESCRIBED TEXT FOR MKTG202 AT MACQUARIE SESSION 3, 2012 This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: ...
purchase more info

359. Retail Management: A Strategic Approach: International Edition, 11th Edition
Author : Barry Berman, Joel R Evans
Published : 24.07.09 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
purchase more info

360. Strategic Marketing Problems: Cases and Comments: International Edition, 12th Edition
Author : Roger Kerin, Robert Peterson
Published : 29.07.09 by
Package : 744pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing ...
purchase more info

361. Marketing for Hospitality & Tourism: International Edition, 5th Edition
Author : Philip Kotler, John T. Bowen, James C. Makens
Published : 04.05.09 by
Package : 720pp Paperback

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 5 business days.

Description top For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality ...
purchase more info

362. CHAOTICS
Author : KOTLER/ CASLIONE
Published : 1/6/2009 by AMACOM

Online price: $31.95
20% Off the RRP of $39.95

Usually ships within 3-5 business days.

purchase more info

363. RI IRCD Advertising & Promotion
Author : Belch
Published : 23/12/2008 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

purchase more info

364. DVD Advertising & Promotion
Author : Belch
Published : 12/1/2009 by

Online price: $99.95
20% Off the RRP of $124.95

Usually ships within 3-5 business days.

purchase more info

365. RI DVD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

purchase more info

366. RI IRCD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

purchase more info

367. NEW DIRECT MARKETING 4E
Author : SHEPARD,
Published : 13/10/2009 by

Online price: $128.00
20% Off the RRP of $160.00

Usually ships within 3-5 business days.

purchase more info

368. Consumer Behaviour, 2nd Edition
Author : Michael R. Solomon, Rebekah Russell Bennett, Jo Previte
Published : 15.09.09 by PEARSON EDUCATION AU

Online price: $133.34
13% Off the RRP of $154.34

Usually ships within 4 - 5 business days.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442553583 Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The new 2nd edition of Consumer Behaviour, ...
purchase more info

369. Marketing Across Cultures, 5th Edition
Author : Jean-Claude Usunier, Julie Lee
Published : 15.01.09 by
Package : 496pp Paperback

Online price: $132.15
13% Off the RRP of $152.15

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8462 AT UWA, SEMESTER 1 2010 In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems ...
purchase more info

370. Integrated Advertising, Promotion and Marketing Communications: International Edition, 4th Edition
Author : Kenneth E Clow, Donald E Baack
Published : 27.12.08 by
Package : 480pp Paperback

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8501 & MKTG8701 AT UWA, SEMESTER 1 2010 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising ...
purchase more info

371. Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 22.07.08 by

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
purchase more info

372. Principles of Marketing: International Edition, 13th Edition
Author : Kotler & Armstrong
Published : 01.01.09 by Pearson Education
Package : 744pp Paperback

Online price: $141.00
13% Off the RRP of $162.00

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their ...
purchase more info

373. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Edition
Author : Judy Graham
Published : 03.06.09 by
Package : 150pp Paperback

Online price: $100.95
10% Off the RRP of $111.95

Usually ships within 4 - 5 business days.

Description top Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities. New To This Edition top NEW! The following cases are new to this edition: . Measuring Customer Loyalty with the Net Promoter Score . Customer Experience Management . ...
purchase more info

374. Customer Service: A Practical Approach, 5th Edition
Author : Elaine K. Harris
Published : 18.06.09 by
Package : 192pp Paperback

Online price: $78.83
13% Off the RRP of $90.83

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Fifth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using ...
purchase more info

375. Consumer Behavior, 10th Edition
Author : Schiffman & Kanuk
Published : 28.07.09 by
Package : 600pp Paperback

Online price: $233.31
13% Off the RRP of $269.31

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses ...
purchase more info

376. All Customers Are Irrational
Author : William Cusick
Published : 15.08.09 by AMACOM
Package : 240pp Hardcover

Online price: $28.00
37% Off the RRP of $45.00

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6104 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Introduction Here, readers will discover: * why customer retention matters * how the subconscious drives customer behavior * how to follow what customers are actually doing, not what they are saying * how to become part of their customer?s life story Description As many businesses are discovering, ...
purchase more info

377. WEB COPY THAT SELLS
Author : VELOSO, MARIA
Published : 27/5/2009 by AMACOM

Online price: $25.95
31% Off the RRP of $37.95

Usually ships within 3-5 business days.

purchase more info

378. WORLD FAMOUS
Author : TYREMAN, DAVID
Published : 16/5/2009 by AMACOM

Online price: $16.95
37% Off the RRP of $26.95

Usually ships within 3-5 business days.

purchase more info

379. RI DVD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

purchase more info

380. RI IRCD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

purchase more info

381. RI DVD RETAIL MGMT
Author : LEVY
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

purchase more info

382. SW INTL MKTG + VTLSRC EBOOK
Author : CATEORA
Published : 19/10/2008 by

Online price: $123.95
20% Off the RRP of $154.95

Usually ships within 3-5 business days.

purchase more info

383. Advertising and Promotion: An Integrated Marketing Communication Perspective (Plus Online access code for Ebook - website)
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 0001-01-01 by MCGRAW-HILL

Online price: $116.95
13% Off the RRP of $134.95

Usually ships within 3-5 business days.

Description The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. ...
purchase more info

384. SW MKTG STRATEGY + VTLSRC EBOOK
Author : WALKER
Published : 30/9/2008 by

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-5 business days.

purchase more info

385. Competitive Success: How Branding Adds Value
Author : Davis, John Andrew
Published : 22.12.09 by John Wiley & Sons
Package : 422pp Paperback

Online price: $87.95
13% Off the RRP of $100.95

Usually ships within 3-4 business days.

John Davis is Professor of Marketing and Department Chair at the Emerson College in Boston, USA. He was until the summer 2009, Practice Associate Professor and Director of the Marketing Excellence Centre at Singapore Management University. He also taught one of the most popular courses at Singapore Management University, entitled Strategic Brand Management. Before joining academia he had over 20 ...
purchase more info

386. Consumer Behaviour, 2nd Edition
Author : Martin M Evans, Gordon Foxall, Ahmad Jamal
Published : 31.03.09 by John Wiley & Sons
Package : 456pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-4 business days.

Description Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is ...
purchase more info

387. Marketing: Core Concepts and Applications and eBook, 2nd Edition
Author : William M. Pride, Greg Elliott, Sharyn Rundle-Thiele, David Waller, PhD, Angela Paladino, PhD, O. C. Ferrell
Published : 31.10.07 by John Wiley & Sons
Package : 1158pp Paperback

Online price: $130.95
10% Off the RRP of $144.95

Usually ships within 3-4 business days.

Exactly who are 'tweens', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? Why are Woolworths and Coles shelves increasingly being stocked with their own brands? Are mobile phone companies targeting children in their marketing? How has ...
purchase more info

388. Marketing Research the Second Pacific Rim Edition
Author : Aaker
Published : 030407 by Wiley
Package : 622pp Paperback

Online price: $150.95
12% Off the RRP of $171.95

Usually ships within 3-4 business days.

Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear ...
purchase more info

389. Sustainability Marketing : A Global Perspective
Author : Frank-Martin Belz, Ken Peattie
Published : 30.06.09 by John Wiley & Sons
Package : 256pp Paperback

Online price: $64.95
10% Off the RRP of $71.95

Usually ships within 3-4 business days.

Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into ...
purchase more info

390. Supply Network Strategies : Second Edition
Author : Lars-Erik Gadde (Chalmers University Of Technology), Hakan Hakansson (Norwegian School Of Management), Prof. Goran Persson (BI Norwegian School of Management)
Published : 31.08.10 by John Wiley & Sons
Package : 270pp Paperback

Online price: $82.95
12% Off the RRP of $93.95

Usually ships within 3-4 business days.

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial ...
purchase more info

391. Global Marketing Management, 5th Edition
Author : Masaaki (Mike) Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
Published : 15.12.09 by John Wiley & Sons
Package : 752pp Paperback

Online price: $153.95
13% Off the RRP of $176.95

Usually ships within 3-4 business days.

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being ...
purchase more info

392. Marketing Communications: A Brand Narrative Approach
Author : Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith
Published : 15.12.09 by John Wiley & Sons
Package : 480pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-4 business days.

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such ...
purchase more info

393. Marketing Research, 10th Edition
Author : David A. Aaker (University of California, Berkeley), V. Kumar (University of Houston), George S. Day (University of Pennsylvania, Wharton School), Robert Leone (Texas Christian University)
Published : 15.12.09 by John Wiley & Sons
Package : 816pp Hardcover

Online price: $143.95
12% Off the RRP of $163.95

Usually ships within 3-4 business days.

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced ...
purchase more info

394. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
Author : Adam Morgan
Published : 31.01.09 by John Wiley & Sons
Package : 368pp Hardcover

Online price: $34.95
28% Off the RRP of $48.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely ...
purchase more info

395. Marketing Mistakes and Successes, 11th Edition
Author : Robert F. Hartley
Published : 15.01.09 by John Wiley & Sons
Package : 384pp Paperback

Online price: $87.95
13% Off the RRP of $100.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG101 AT MACQUARIE SESSION 3, 2012 This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and ...
purchase more info

396. Sales Management: Concepts and Cases, 10th Edition
Author : William L. Cron, Thomas E. DeCarlo
Published : 15.12.08 by John Wiley & Sons
Package : 624pp Hardcover

Online price: $174.00
13% Off the RRP of $200.00

Usually ships within 3-4 business days.

Description Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional ...
purchase more info

397. Marketing Research, 8th Edition with SPSS V16 Software
Author : Carl McDaniel, Jr., Roger Gates
Published : 15.01.09 by John Wiley & Sons
Package : 736pp Hardcover

Online price: $0.00
0% Off the RRP of $0.00

The status of this book is currently unknown. Feel free to email us - we will be happy to check it for you.

PRESCRIBED TEXT FOR MKTG2113 + MKTG6001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on ...
purchase more info

398. Advertising for Dummies, 2nd Edition
Author : Gary Dahl
Published : 15.12.06 by John Wiley & Sons
Package : 336pp Paperback

Online price: $21.95
28% Off the RRP of $30.95

Usually ships within 3-4 business days.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting ...
purchase more info

399. Strategic Market Creation - a New Perspective on Marketing and Innovation Management
Author : Tollin
Published : 15.07.08 by John Wiley & Sons

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Description The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key ...
purchase more info

400. Marketing, 10th Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 08.10.08 by South Western Pub Co
Package : 708pp Hardcover

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-4 business days.

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, 'Now that's marketing.' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role ...
purchase more info

Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

* You must specify another search term in association with the publisher


Can't find what you are looking for? Please email

sales@bookware.com.au

or call: 02 9955 5567 (Sydney) / 1800 734 567 (outside Sydney)

We will do our best to find you the price and availability. We can order most books which may not be listed on the website