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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 1-50 of 795 titles found

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1. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author : Margaret Mark, Carol S. Pearson
Published : Jan-2001 by MCGRAW-HILL
Package : 384pp

Online price: $51.95
31% Off the RRP of $74.95

This item is available to backorder. Usually ships within 3 - 4 weeks.

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as 'archetypes', and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality ...
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2. Winning PR in the Wired World
Author : Middleton, Don
Published : DEC-2000 by MCGRAW-HILL

Online price: $43.95
20% Off the RRP of $54.95

Usually ships within 3-5 business days.

This groundbreaking guide analyzes how traditional PR has changed -- discussing what new, what works, and what doesn't -- and provides insight and advice on how to make offline and online PR work together for effective campaigns. Illustrations.
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3. The Handbook of Online Market Research
Author : Grossnickle, Joshua Joint Author : Raskin, Oliver
Published : DEC-2000 by MCGRAW-HILL

Online price: $68.95
20% Off the RRP of $85.95

Usually ships within 3-5 business days.

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4. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Author : Knapp; Hart
Published : Oct 1999 by MCGRAW-HILL
Package : 304pp Hardcover

Online price: $44.66
31% Off the RRP of $64.95

Please call us to check availability
Book Description How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why 'a company's brand is the most valuable asset it can have.' he shows how the very best practitioners - ...
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5. The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy, 3rd Edition
Author : Shepard, David
Published : Dec-98 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $137.95
20% Off the RRP of $172.95

Usually ships within 3-5 business days.

Introduction The New Direct Marketing, with its authoritative treatment of theory and practice in database management, has long been an essential information resource for direct marketing professionals. Now this revised and updated third edition brings readers up to date on Internet strategies for database marketers, modeling, statistical analysis, and more. Easy-to-understand graphs, charts, ...
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6. Marketing Warfare
Author : Al Ries Jack Trout
Published : 1997/11/01 by MCGRAW-HILL
Package : 216pp Paperback

Online price: $18.95
31% Off the RRP of $27.95

Usually ships within 3-5 business days.

Description Back to top A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweek Revolutionary! Surprising!--Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Today Back Cover Back to top Youve got your hands ...
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7. The Engaged Customer (Eng@ged Customer) - The new rules of Internet Direct Marketing
Author : Hans Peter Brondmo
Published : 2000/11/29 by HARPERBUSINESS
Package : 288pp Hardcover

Online price: $34.00
20% Off the RRP of $42.00

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, 'engaged' customers? The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing ...
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8. The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado(1st ed.) (US version...see also isbn 1841124680 for aus edition)
Author : Wiefels, Paul
Published : 2002/09/30 by HARPER COLLINS

Online price: $49.95
10% Off the RRP of $55.95

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9. How To Work A Room
Author : Susan Roane
Published : 2001/01/02 by HARPER COLLINS

Online price: $29.95
10% Off the RRP of $32.95

Usually ships within 1 - 2 weeks.

Have you ever walked into a room full of strangers? Be it a business function, a meeting, or a cocktail party and felt uncomfortable? In the NEW How to Work a Room, ' The Mingling Maven' Susan RoAne provides the tools and techniques for savvy socialising in all situations so that you are comfortable in any room. She identifies the roadblocks that prevent us from meeting new people, developing new ...
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10. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Harper Business Essentials) - Please refer to ISBN: 1841120634
Author : Moore, Geoffrey A.
Published : 2002/09/30 by HARPER COLLINS

Online price: $37.95
15% Off the RRP of $44.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
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11. The Fall of Advertising and the Rise of PR
Author : Al & Laura Ries
Published : 2002/10/01 by HARPER COLLINS

Online price: $44.00
10% Off the RRP of $49.00

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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been ...
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12. The 22 Immutable Laws Of Branding How to Build a Product or Service into a World-Class Brand
Author : Al & Laura Ries
Published : 2002/11/06 by HARPER COLLINS
Package : 272pp Paperback

Online price: $31.00
10% Off the RRP of $35.00

Usually ships within 1 - 2 weeks.

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or ...
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13. Marketing High Technology : An Insider's View
Author : William H. Davidow
Published : Jun-1986 by
Package : 194pp Paperback

Online price: $69.00
10% Off the RRP of $77.00

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14. Marketing Fashion: Strategy, Branding and Promotion, 2nd Edition
Author : Henrik Kubel
Published : 18.08.15 by Laurence King Publis
Package : 240pp Paperback

Online price: $45.65
17% Off the RRP of $55.00

Usually ships within 2 weeks.

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, ...
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15. The Complete Idiot's Guide to Marketing Basics
Author : Sarah White
Published : May-97 by ALPHA
Package : 448pp Paperback

Online price: $21.95
20% Off the RRP of $26.95

Usually ships within 4 - 5 business days.

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16. Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Author : Lazar Dzamic and Justin Kirby
Published : 15.07.18 by Kogan Page Ltd
Package : 272pp Paperback

Online price: $38.24
15% Off the RRP of $44.99

PRE-ORDER now! This title is due to release in the near future... It is on order and we will charge/ship as soon as it arrives.

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key ...
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17. Essentials of Services Marketing, Global 3rd Edition
Author : Jochen Wirtz, Christopher H. Lovelock
Published : 04.05.17 by Pearson Education

Online price: $108.24
9% Off the RRP of $118.95

This item is available to backorder. Usually ships within 7 - 10 working days

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors ...
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18. Integrated Advertising, Promotion, and Marketing Communications, 8th Global Edition
Author : Clow, Kenneth, E.;Baack, Donald
Published : 11.09.17 by Pearson Education
Package : 512pp Paperback

Online price: $98.36
18% Off the RRP of $119.95

Usually ships within 4 - 5 business days.

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the ...
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19. Integrated Marketing Communications with Student Resource Access 12 Months, 5th Edition
Author : Bill Chitty | Edwina Luck | Nigel Barker | Anne-Marie Sassenberg | Terence A. Shimp | J. Craig Andrews
Published : 16.11.17 by Cengage Learning
Package : 544pp Paperback

Online price: $133.61
19% Off the RRP of $164.95

Usually ships within 3-4 business days.

This is a prescribed text for: Institution: International College of Management, Sydney (ICMS) Course: EVT300 | Promotions and Sponsorship ICMS - May 2018 Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, ...
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20. Social Media Marketing: A Strategic Approach, 2nd Edition
Author : Melissa S. Barker | Donald I. Barker | Nicholas F. Bormann | Debra Zahay | Mary Lou Roberts
Published : 22.03.16 by Cengage Learning

Online price: $84.95
17% Off the RRP of $102.95

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Institution: ICMS (International College Of Management, Sydney) Course: RET230 | E Commerce & Social Media ICMS - September 2016 SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular ...
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21. MKTG 9
Author : Charles W. Lamb / Texas Christian University, Joe F. Hair / Louisiana State University, Carl McDaniel / University of Texas, Arlington
Published : 22.01.15 by Cengage Learning

Online price: $80.95
19% Off the RRP of $99.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

FOR THE 10th EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781305631823 NOTE - TO ORDER THIS BOOK, THE PUBLISHER REQUIRES US TO PROVIDE: - THE STUDENT'S NAME - COURSE NAME / COURSE CODE - INSTUTION STUDENT IS ATTENDING IF PLACED ON ORDER, A MEMBER OF OUR CUSTOMER SERVICE TEAM MAY CONTACT YOU TO ACQUIRE THESE DETAILS. PLEASE CONTACT CUSTOMER SERVICE IF YOU'D LIKE MORE ...
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22. Marketing for Dummies, 4th Edition
Author : Alexander Hiam
Published : 25.04.14 by John Wiley & Sons
Package : 384pp Paperback

Online price: $25.95
28% Off the RRP of $35.95

Usually ships within 3-4 business days.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's ...
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23. Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First
Author : Michael Tasner
Published : 19.12.14 by Pearson Education
Package : 240pp Hardcover

Online price: $28.13
13% Off the RRP of $32.13

Usually ships within 4 - 5 business days.

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills ...
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24. Strategic Sport Marketing
Author : Shilbury;Westerbeek;Quick;Funk;Karg
Published : 01.02.14 by Allen & Unwin

Online price: $53.00
19% Off the RRP of $65.00

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR: Institution: ACU Brisbane (Banyo) - 2014 2nd Semester Course Code: EXSC369 Subject: Marketing Promotion of Sport and Exercise Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique ...
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25. Principles of Integrated Marketing Communications
Author : Lawrence Ang
Published : 01.01.14 by CAMBRIDGE UNIVERSITY
Package : 400pp Paperback

Online price: $88.95
24% Off the RRP of $116.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG605 Subject: MKTG605 (INTEGRATED MARKETING COMMUNICATION) Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...
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26. Marketing (Au) 3E+istudy Version 3 Card+communication Skills Handbook 4E
Author : Elliott
Published : 08.05.14 by Wiley

Online price: $148.75
13% Off the RRP of $170.00

Usually ships within 3-4 business days.

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27. Business Marketing Management : B2B, EMEA Edition
Author : Michael Hutt | Thomas Speh
Published : 06.12.13 by Cengage Learning

Online price: $111.95
17% Off the RRP of $134.95

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Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B ...
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28. Strategic Marketing for Non-Profit Organizations Pearson New International Edition
Author : Kotler
Published : 10/11/2013 by Pearson Education

Online price: $119.95
9% Off the RRP of $131.95

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PRESCRIBED TEXT FOR: Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 12593 Subject: Marketing Prof Practice 300
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29. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Author : Hemann & Burbary
Published : 15.04.13 by Pearson Certificatio
Package : 384pp

Online price: $39.99
31% Off the RRP of $57.99

Usually ships within 4 - 5 business days.

Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. "Do It Now!" Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, "and all of the data is accessible to you." Chuck Hemann and Ken ...
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30. Value Pack - Marketing: Real People Real Choices, 3rd Edition + MyMarketingLab with eBook Access Code Card
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $136.95
9% Off the RRP of $150.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can ...
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31. Marketing: Real People Real Choices, 3rd Edition
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $125.95
9% Off the RRP of $137.95

Usually ships within 4 - 5 business days.

This is a standalone book. To order the value pack with MyMarketingLab, please perform a new search using the following ISBN: 9781486042210 Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in ...
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32. Ethics in Marketing: International Cases and Perspectives
Author : Murphy; Patrick E.; Laczniak; Gene R.; Prothero; Andrea
Published : 07.02.12 by ROUTLEDGE

Online price: $68.00
10% Off the RRP of $76.00

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG6206 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable ...
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33. The Essentials of Marketing Research, 3rd Edition
Author : Stevens; Robert E.; Wrenn; Bruce; Loudon; David L.; Loudon; David L
Published : 11.01.13 by ROUTLEDGE

Online price: $111.00
10% Off the RRP of $123.00

Usually ships within 1-2 weeks.

PRESCRIBED TEXT FOR MKTG6202 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, ...
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34. International Marketing: An Asia-Pacific Perspective, 6th Edition
Author : Richard Fletcher | Heather Crawford
Published : 28.08.13 by PEARSON EDUCATION AU

Online price: $127.96
15% Off the RRP of $149.96

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG602 Subject: International Marketing International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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35. Essentials of Marketing Research (with Qualtrics Printed Access Card)
Author : William G. Zikmund | Barry J. Babin
Published : 01/05/13 by Cengage Learning
Package : 480pp Paperback

Online price: $182.95
15% Off the RRP of $214.95

Usually ships within 3-4 business days.

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a ...
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36. Marketing Principles, 2nd Edition with Student Access 12 Months
Author : PRIDE/FERRELL/LUKAS/SCHEMBRI/NIININEN
Published : 14.08.14 by Cengage Learning
Package : 640pp Paperback w/ Website

Online price: $124.95
17% Off the RRP of $149.95

Usually ships within 3-4 business days.

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge ...
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37. Integrated Marketing Communications with Student Resource Access 12 Months
Author : William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews
Published : 29/8/2014 by Cengage Learning

Online price: $132.95
17% Off the RRP of $159.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course: EVT300 | Promotions and Sponsorship Course: RET250 | Integrated Marketing Communications ICMS - September 2016 Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing ...
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38. Handbook of Entrepreneurial Marketing
Author : Hogg, Charlotte
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $42.95
22% Off the RRP of $54.95

Usually ships in 1 - 2 weeks.

For many new start-ups, the marketing of their new product or service plays a secondary role to other key issues such as financing, manufacturing or distribution. But the initial marketing, promotion and PR campaigns for products or services that are unfamiliar to potential customers must be well-targeted, precise, matched to the market and capable of generating swift interest and awareness. ...
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39. Selling to Win
Author : Denny, Richard
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $25.99
22% Off the RRP of $32.99

Usually ships in 1 - 2 weeks.

"Selling to Win" has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. This 25th anniversary edition of "Selling to Win" has been fully revised and updated and is full of even more ...
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40. Strategic Brand Management (Global Ed.), 4th Edition
Author : Keller
Published : 01.10.12 by Pearson Education
Package : 600pp Paperback

Online price: $124.95
9% Off the RRP of $136.95

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR: BUSA90013 AT MELBOURNE BUSINESS SCHOOL, SEMESTER 1 2013 MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 MKTG20006 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201 For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and ...
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41. E-marketing Excellence: Planning and Optimizing your Digital Marketing, 4th Edition
Author : Chaffey; Dave; Smith; Pr
Published : 04.12.12 by Taylor & Francis
Package : 640pp Paperback

Online price: $41.99
50% Off the RRP of $82.99

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR MKTG5502 AT UWA, SEMESTER 1 2013 Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches ...
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42. Strategic Advertising Management, 4th Edition
Author : Larry Percy, Richard Rosenbaum-Elliott
Published : 10.04.12 by OXFORD UNIVERSITY PR
Package : 450pp Paperback

Online price: $82.95
10% Off the RRP of $91.95

Usually ships within 1 week.

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the ...
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43. Marketing: Theory, Evidence, Practice
Author : Byron Sharp
Published : 12.12.12 by OXFORD UNIVERSITY PR
Package : 656pp Paperback

Online price: $80.95
19% Off the RRP of $99.95

Usually ships within 1 week.

Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching ...
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44. Services Marketing: Concepts, Strategies, & Cases, 5th Edition
Author : Douglas Hoffman | John E.G. Bateson
Published : 01.01.14 by Cengage Learning
Package : 480pp

Online price: $166.64
17% Off the RRP of $199.95

Usually ships within 3-4 business days.

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible ...
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45. CP0885 - Marketing for Decision Makers
Author : PRIDE ET AL
Published : 9/1/2013 by Cengage Learning

Online price: $105.95
15% Off the RRP of $124.95

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This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. Marketing for Decision Makers 2e has been designed by Associate Professor Siva Muthaly at RMIT. It contains material from leading Cengage Learning text books.
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46. Media Planning in Action, 3rd edition
Author : Steve Dix
Published : 18.02.13 by Cengage Learning
Package : 195pp Paperback

Online price: $72.95
17% Off the RRP of $87.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24207 Subject: Media Planning Media Planning in Action is the ultimate concise resource for the Media Planning student. This text is designed to cover all aspects of media plan preparation, and provides a comprehensive understanding of the media plan within an advertising context. Now in its third edition Media ...
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47. International Marketing: Asia Pacific Edition, 3rd Edition
Author : Michael R. Czinkota | Ilkka Ronkainen | Catherine Sutton-Brady | Tim Beal | Nicole Stegemann
Published : 19.09.13 by Cengage Learning
Package : 686pp Paperback

Online price: $122.95
17% Off the RRP of $147.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24220 Subject: International Marketing and Analysis This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the ...
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48. Marketing (Aus), 2nd Edition (Custom for the Uni of Western Australia) + Marketing (Aus) 2E Interactive Study Guide Version 2 Code
Author : Greg Elliott, Sharyn Rundle-Thiele, David Waller
Published : 07.09.12 by John Wiley & Sons

Online price: $112.95
12% Off the RRP of $127.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG1203 AT UWA, SEMESTER 1 2013 Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on ...
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49. Social Media Marketing All-in-One For Dummies, Book + DVD Bundle, 2nd Edition
Author : Jan Zimmerman, Deborah Ng
Published : 30.11.12 by John Wiley & Sons
Package : 840pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

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This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing ...
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50. Essentials of Services Marketing, 2nd Edition
Author : Wirtz, Chew, Lovelock
Published : 08.06.12 by

Online price: $107.77
14% Off the RRP of $124.77

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PRESCRIBED TEXT FOR MM314 AT UNE, TRIMESTER 2 2013 Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses. PART I - UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: ...
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