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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 1-50 of 790 titles found

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1. The Practice of Market Research: An Introduction, 3rd Edition
Author : Yvonne Mcgivern
Published : 17.11.08 by
Package : 584pp Paperback

Online price: $144.76
15% Off the RRP of $170.76

Usually ships within 4 - 5 business days.

Description top The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and ...
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2. Principles of Direct and Database Marketing, 4th Edition
Author : Alan Tapp
Published : 26.11.08 by
Package : 536pp Paperback

Online price: $116.72
14% Off the RRP of $135.72

Usually ships within 4 - 5 business days.

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. New To This Edition * Brand new chapter on Web 2.0 developments * Growth in the use of search engines, mobile and email reflected in the Media chapters * Brand new cases on Sport England, Volvo, Tesco.com, Tower ...
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3. MKTG: Asia Pacific edition (For the new edition, please search ISBN: 9780170193566)
Author : Charles W Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner
Published : 01.12.08 by

Online price: $75.95
20% Off the RRP of $94.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170193566 The new approach to learning the principles of marketing, MKTG is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools ...
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4. Essentials of Marketing, 3rd Edition
Author : Jane Summers, Michael Gardiner, Charles Lamb, Joseph F. Hair, Carl McDaniel
Published : 01.12.08 by

Online price: $112.95
15% Off the RRP of $132.95

Usually ships within 3-4 business days.

Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to ...
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5. Principles of Marketing Pack (13th Edition - with MyMktg Access Code)
Author : Kotler
Published : 16.10.09 by

Online price: $146.57
13% Off the RRP of $168.57

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and ...
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6. Destination Marketing
Author : Steven Pike
Published : 11.03.08 by

Online price: $75.99
13% Off the RRP of $86.99

Usually ships within 1-2 weeks.

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7. SW MKTG STRATEGY + VTLSRC EBOOK
Author : WALKER
Published : 30/9/2008 by

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-5 business days.

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8. Marketing In Focus
Author : Baumann & Valentine
Published : 20.10.09 by

Online price: $16.95
9% Off the RRP of $18.95

Usually ships within 4 - 5 business days.

Description top How do you currently source materials to help students see the relevance of marketing to their everyday life? Virtually every student entering university in 2010 will have heard about The Global Financial Crisis (GFC) and many have been affected by it in some way. This small companion text helps you to introduce the GFC and its impact into your classroom and allows ...
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9. Marketing Research
Author : Alan Wilson, University of Strathclyde | Raechel Johns, University of Canberra | Karen Miller, University of Southern Queensland | Robin Pentecost, Griffith University
Published : 24.09.09 by
Package : 432pp Paperback

Online price: $115.63
14% Off the RRP of $134.63

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR 'Marketing Research Project' at UNIVERSITY OF CANBERRA, SEMESTER 1 2012 Marketing Research is the only Australian marketing research text that focuses equal attention on both qualitative and quantitative research processes, making it one of the most comprehensive and holistic books in this discipline. This concise book places marketing research in the bigger picture of the ...
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10. Strategy and Tactics of Pricing, The, 5th Edition
Author : Thomas Nagle, John Hogan, Joseph Zale
Published : 02.03.10 by
Package : 352pp Hardcover

Online price: $112.25
14% Off the RRP of $130.25

Usually ships within 4 - 5 business days.

Description top For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of ...
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11. SW INTL MKTG + VTLSRC EBOOK
Author : CATEORA
Published : 19/10/2008 by

Online price: $123.95
20% Off the RRP of $154.95

Usually ships within 3-5 business days.

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12. RI DVD RETAIL MGMT
Author : LEVY
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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13. Dominate Your Market with Twitter
Author : Smith, John et al
Published : 14.09.09 by
Package : 112pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 3-5 business days.

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing ...
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14. RI IRCD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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15. Mobile Marketing: Finding Your Customers No Matter Where They Are
Author : Cindy Krum
Published : 14.02.10 by
Package : 304pp Paperback

Online price: $25.24
31% Off the RRP of $36.24

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and ...
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16. Internet Marketing: Strategy, Implementation and Practice, 4th Edition
Author : Dave Chaffey | Fiona Ellis-Chadwick, University of Derby | Kevin Johnston, Derbyshire Business School, University of Derby | Richard Mayer, University of Derby
Published : 25.03.09 by
Package : 736pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG90017 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting ...
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17. RI DVD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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18. Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
Author : Maria Azua
Published : 06.11.09 by
Package : 272pp Paperback

Online price: $39.99
31% Off the RRP of $57.99

COMING SOON. Pre-order your copy now!

Features and Benefits top How businesses can harness the power of social software internally, to promote innovation and create more value # The first book to focus on driving value through social networking 'inside the firewall' # Presents practical scenarios and real case studies from IBM's leading-edge experience # Shows how to avoid mistakes that can cripple a business social ...
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19. Retail Management: A Strategic Approach: International Edition, 11th Edition
Author : Barry Berman, Joel R Evans
Published : 24.07.09 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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20. Strategic Marketing Problems: Cases and Comments: International Edition, 12th Edition
Author : Roger Kerin, Robert Peterson
Published : 29.07.09 by
Package : 744pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing ...
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21. Marketing for Hospitality & Tourism: International Edition, 5th Edition
Author : Philip Kotler, John T. Bowen, James C. Makens
Published : 04.05.09 by
Package : 720pp Paperback

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 5 business days.

Description top For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality ...
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22. RI IRCD Advertising & Promotion
Author : Belch
Published : 23/12/2008 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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23. DVD Advertising & Promotion
Author : Belch
Published : 12/1/2009 by

Online price: $99.95
20% Off the RRP of $124.95

Usually ships within 3-5 business days.

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24. RI DVD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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25. RI IRCD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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26. NEW DIRECT MARKETING 4E
Author : SHEPARD,
Published : 13/10/2009 by

Online price: $128.00
20% Off the RRP of $160.00

Usually ships within 3-5 business days.

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27. Marketing Across Cultures, 5th Edition
Author : Jean-Claude Usunier, Julie Lee
Published : 15.01.09 by
Package : 496pp Paperback

Online price: $132.15
13% Off the RRP of $152.15

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8462 AT UWA, SEMESTER 1 2010 In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems ...
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28. Integrated Advertising, Promotion and Marketing Communications: International Edition, 4th Edition
Author : Kenneth E Clow, Donald E Baack
Published : 27.12.08 by
Package : 480pp Paperback

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8501 & MKTG8701 AT UWA, SEMESTER 1 2010 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising ...
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29. Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 22.07.08 by

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
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30. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Edition
Author : Judy Graham
Published : 03.06.09 by
Package : 150pp Paperback

Online price: $115.95
9% Off the RRP of $126.95

Usually ships within 4 - 5 business days.

Description top Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities. New To This Edition top NEW! The following cases are new to this edition: . Measuring Customer Loyalty with the Net Promoter Score . Customer Experience Management . ...
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31. Customer Service: A Practical Approach, 5th Edition
Author : Elaine K. Harris
Published : 18.06.09 by
Package : 192pp Paperback

Online price: $78.83
13% Off the RRP of $90.83

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Fifth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using ...
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32. Marketing High Technology : An Insider's View
Author : William H. Davidow
Published : Jun-1986 by
Package : 194pp Paperback

Online price: $69.00
10% Off the RRP of $77.00

Usually ships within 1-2 weeks.

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33. Consumer Behavior, 10th Edition
Author : Schiffman & Kanuk
Published : 28.07.09 by
Package : 600pp Paperback

Online price: $233.31
13% Off the RRP of $269.31

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses ...
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34. Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Author : Michael Levine
Published : Jan-2003 by
Package : 288pp Paperback

Online price: $23.95
31% Off the RRP of $34.95

Usually ships within 3-5 business days.

Description Excellent advice.--Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levines Guerrilla PR remains one of the industrys bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levines attention-getting strategies for todays globally wired environment. Back Cover The ...
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35. Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World
Author : Lieberman Al, Esgate Pat
Published : 2002/03/15 by
Package : 384pp Hardcover

Online price: $59.95
20% Off the RRP of $74.95

Usually ships within 4 - 5 business days.

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36. Crossing the Quality Chasm: A New Health System for the 21st Century(1st ed.)
Author : National Academy Press
Published : 2001/07/30 by

Online price: $64.00
0% Off the RRP of $64.00

Usually ships in 1 - 2 weeks.

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37. Marketing Research, ninth edition
Author : Churchill & Iacobucci
Published : 2004/05/03 by
Package : 1006pp Hardcover

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-4 business days.

Description This market leader has established itself as a classic through eight previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. This text is fairly ...
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38. DRILLING FOR GOLD: How Corporations Can Successfully Market to Small Businesses
Author : John Warrillow
Published : May-2002 by
Package : 256pp Hardcover

Online price: $34.95
18% Off the RRP of $41.95

COMING SOON. Pre-order your copy now!

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39. Advanced Brand Management TOOLKIT
Author : TEMPORAL
Published : Feb-2002 by
Package : 244pp Hardcover

Online price: $34.95
18% Off the RRP of $42.95

Usually ships within 3-4 business days.

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40. Corporate Reputations H/C
Author : Dr. Grahame R. Dowling
Published : 26-MAY-1997 by

Online price: $42.00
10% Off the RRP of $47.00

Usually ships within 4 - 5 business days.

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41. INTERNET DIRECT MAIL - The complete guide to successful e-mail marketing campaigns
Author : ROBERTS
Published : 15 July, 2001 by
Package : 335pp Hardcover

Online price: $76.95
20% Off the RRP of $95.95

Usually ships within 3-5 business days.

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42. Do-It-Yourself Marketing
Author : Greg Smith
Published : 01.05.01 by

Online price: $9.95
65% Off the RRP of $27.95

CLEARANCE Item - Special discount - limited stock! _____________________ N.Sydney : In Stock

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43. Targeting the Over-55 Client 2/e
Author : John Tuccillo, Buddy & Betsy West
Published : 04-FEB-1999 by

Online price: $27.99
20% Off the RRP of $34.99

Usually ships within 3-5 business days.

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44. How to Get into Advertising 2nd Ed
Author : Andrea Neidle
Published : by

Online price: $132.00
20% Off the RRP of $165.00

Usually Ships within 2-3 weeks. All orders will be confirmed by reply email prior to charging.

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45. Marketing 3rd Ed
Author : David Stokes
Published : May 2002 by

Online price: $156.00
20% Off the RRP of $195.00

Usually Ships within 2-3 weeks. All orders will be confirmed by reply email prior to charging.

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46. Principles of Marketing + S/G
Author : Kotler Valuepack
Published : by

Online price: $95.95
13% Off the RRP of $109.95

Usually ships within 4 - 5 business days.

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47. Marketing (Aust & NZ) + S/G
Author : Kotler Valuepack
Published : by

Online price: $113.00
13% Off the RRP of $130.00

Usually ships within 4 - 5 business days.

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48. The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
Author : Hugh Macfarlane
Published : 2004/05/30 by
Package : 217pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 3-5 business days.

Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA 'highly relevant look at one of today's most critical topics, how to bring sales and marketing together.' Grahame Dowling. Professor of Marketing, Australian Graduate School of Management 'At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation.' CRM Today - ...
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49. Cold Calling Techniques : That Really Work, 4th Edition
Author : Schiffman
Published : Apr-99 by
Package : 160pp Paperback

Online price: $18.95
15% Off the RRP of $21.95

Usually ships within 1-2 weeks.

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50. Marketing (Australian)
Author : Kotler; Brown; Adam; Armstrong
Published : May-2001 by
Package : 900pp Paperback

Online price: $81.95
20% Off the RRP of $102.95

Usually ships within 4 - 5 business days.

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